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Roberto Álvarez Bucholska

WHO

Roberto Álvarez Bucholska

AREA

Operations & Technology

Roberto Alvarez Bucholska is Associate Director of IE Publishing and High Impact Online Programs at IE University, where he leads the publication of paper-based and interactive e-learning materials as well as the management of the relations with other schools, universities and firms. The materials include tutorials, management simulations, interactive case studies and gamified learning experiences.

He also teaches at IE University subjects for the Operations area as well as Gamification. He is an expert, international speaker and advocate for the use of gamification, as well as the creator and host of Professor Game podcast. The podcast features interviews of successful practitioners of games-based solutions, gamification and game thinking that bring the best of their experiences to get ideas, insights and inspiration to make experiences meaningful.

Roberto has a broad view of management with experiences that range from having been president of a regional youth institute to founder of a digital marketing consultancy, including also his experience at P&G LATAM designing the data cockpit for the sales and marketing teams.

Corporate Experience

• Associate Director, IE University, Spain, 2019-Present

• Publishing Manager, IE University, Spain, 2017-2019

• Founder and Host, Professor Game, Spain, 2017-Present

• Senior Project Manager, IE Business School, Spain, 2014-2017

• Commercial Director & Partner, Help Media VE, Venezuela, 2012-2014

• President, Autonomous Regional Youth Institute, Venezuela, 2009-2013

• Initiative Delivery Manager, Procter & Gamble, Venezuela, 2008-2009

Academic Experience

• Adjunct Professor, IE Business School, Spain, 2018-Present

• Adjunct Professor, IE University, Spain, 2018-Present

Academic Background

• Master of Business Administration (MBA), Dean’s list, IESA Business School, Venezuela, 2012

• Software Engineering, Cum Laude, Universidad Simón Bolívar, Venezuela, 2009