The Masters in Finance programs offer you an integrated finance education that covers the most diverse and up to date information on the finance industry and functional area.
Teresa Serra’s career is closely linked to IE Business School, where she has worked for twenty five years as professor of marketing and has held different management positions. An expert in the distribution sector, she has lived through the evolution of this market from 1986, when she undertook a consulting project for the Simago retail chain. In her own words, “It consisted of a new strategic focus for the own-brand”. She has also served as a consultant for the Continente (currently Carrefour) chain, Segundo Mano newspaper and the Ofita group.
Now I’m focusing on store brands architecture and strategy. I want to learn how those brands are constructed and compeet in the market” explains Professor Serra, who has also centred her research work on communication, consumer behaviour and e-commerce. She is a member of the editorial committee of Marketing y Ventas for the Harvard Deusto journal and member of the board of Superbrands Spain, and has authored numerous cases, teaching notes and research papers.
Professor Serra holds a degree in Sociology and an MBA from IE Business School. She worked for a year at Babson College, where she ran various workshops and attended seminars on distribution channels and consumer behaviour. She holds a diploma in International Strategy from London Business School, and has participated in the International Teachers Programme at Bocconi and in a CPCL at Harvard University.
Teaching and Research Experience