IE Business School students donate €16,000 to WWF toward the restoration of Doñana National Park

WWF’s key objective is to restore 50 hectares of Doñana with the help of collaborating companies, including IE Business School. IE’s Publishing Department has coordinated the project in collaboration with the IE Chapter of Net Impact, which works to foster awareness of social environmental problems from a corporate perspective.

“We decided to charge a symbolic amount to students who wished to receive documents in paper format instead of using a digital version, and to donate any money we made to WWF, an organization that enjoys international recognition and which collaborates with companies and institutions to improve the environment”, said Joaquín Garralda, Dean of Academic Affairs at IE Business School and an expert in social corporate responsibility. “Today, 6 months after launching the campaign, we have made €16,000, which will enable the reforestation of 2.5 hectares of Doñana National Park. We are delighted to be able to contribute in this way to improving the environment and our students will also be helping to plant the trees in the fall”.

“We aim to use the 100 Companies for Forests campaign to plant thousands of trees in different points of Spain”, says Diana Colomina, who is heading the project at WWF España. “We have begun in Doñana, which is home to numerous threatened species like the Iberian Lynx and the imperial eagle. This is a priority conservation area for WWF because of its huge ecological value and because it only has 26% of its original forests. Its restoration will play a key role in stopping erosion, providing refuge and food for wildlife, and, of course, helping fix CO2 levels to combat climate change”.