IE multimedia case “Rosa Vañó and Castillo de Canena” wins the EFMD case writing competition

The authors of the case are IE Professors Rosario Silva and Custodia Cabanas. This case study tells the story of the gourmet olive oil company Castillo de Canena, highlighting the professional career developments of its protagonists. It focuses on Rosa Vañó who, just before her 40th birthday, left an executive role at Coca-Cola to manage a new family business line in the olive oil company with her brother. She had given up what promised to be a brilliant career to take on a new professional challenge in a small company that was fast becoming her personal dream. The case analyzes the dilemmas of such a decision and details the early successes and failures. This material is used regularly in the Organizational Behavior courses at IE Business School.

The winners can be seen on the EFMD website.