The Power of Shared Knowledge in Real Estate & Hospitality
Three webinars take place ahead of the 3rd edition of the Advanced Program of Real Estate & Hospitality.
Four top executives in the luxury and experiential tourism sector discussed customer experience, brand identity and the relationship between private and public sector in a precursor to the launch of IE Business School’s Advanced Program of Real Estate & Hospitality.
The webinar, the second in a three-part series, is a teaser for the upcoming edition of the advanced program, which runs Nov. 19-March 11 and will focus on innovating business models in the industry.
Carlos Nieto, Expansion Director at Ikos Resorts, described the crucial elements of luxury tourism, which he said has been prominent in the industry for many years.
“I would define luxury in tourism in two categories: exclusivity, a product that is limited and that adjusts perfectly to an individual’s wants and needs, and authenticity, something that can’t be replicated.”
Carlos Nieto, professor in the Real Estate & Hospitality program at IE Business School
Other speakers included Raúl García Carpintero, Opening Director of Rooms in Four Seasons, Héctor Coronel, Madrid City Council Tourism Director and Fabián González, Forward Travel Founder.
“Working on principles of quality and shared knowledge, we want to make IE an authorized voice for the area of real estate and hospitality,” explained Rodrigo Martinez , co-director of the program. “That is why, we are careful to select top level professionals with the humility and will to share their vast knowledge and expertise.”
Martinez highlighted the importance of fostering the entrepreneurial spirit that characterizes IE Business School within the hospitality industry.
“We need people who will come with new ideas, new perspectives and new proposals, people who are not scared of failure and are agile when it comes to identifying where to go and where not to,” said Martinez.
“I am sure that the IE Business School community is filled with these people, so more than an invitation, I’d like to give them a welcome to the hospitality sector.”
Rodrigo Martinez , co-director of the Real Estate & Hospitality program at IE Business School
The last webinar will take place October 7 and will cover the topics of technology and efficiency in hospitality.