Master in Digital Marketing
UNIVERSITY PRIVATE DEGREE
This is a University Private Degree from IE Universidad*. More Information on what earning a University Private Degree from IE Universidad entails.
*IE Universidad is a University officially recognized by the Spanish education authorities, allowed to grant both University Official Degrees (Bachelor’s, Master’s and PhD degrees), which are specifically regulated and accredited by Spanish Ministry of Education and University Private Degrees (Master), that are specifically designed by the University towards the professional application of their studies and the constant update of higher education, preserving the educational standards of excellence of IE. Both types of degrees are equally backed by the rigor and prestige of IE University.
Senior Manager - Global Recruitment
Schedule a personal consultation call with our Global Recruitment team and solve all your questions!
Senior Manager - Global Recruitment
The Master in Digital Marketing trains students to understand today’s digital consumers behavior through analytics, defining comprehensive strategies to optimize customer engagement and transforming data into action to maximize digital performance.
OUR DIGITAL MARKETING MASTER ACADEMIC DIRECTOR
JOAQUÍN AGUILERA MOYANO
Professor, Master in Corporate & Marketing Communication PT and Master in Digital Marketing
Director Académico de la especialidad Integrated Marketing Communications en Master in Management, IE Business School
Co-Director Customer Analytics Farm & Co-director Académico Master in Digital Marketing
Meeting With The Academic Director
Meeting With The Academic Director II
Meeting With The Academic Director III
Hands-On Immersion Week
Final Project E
Liquid Learning in the Classroom
Please contact the Global Recruitment Team for personalized advice on your specific case.
Agility, flexibility and fluidity are key to navigating today’s increasingly digital, constantly changing world.
At IE University we have developed Liquid Learning, a unique and evidence-based educational model that transcends conventional learning methodologies and platforms by fusing physical and digital learning spaces so that you can access first-rate education, no matter where you are.
In the particular case of the Master in Digital Marketing, you are expected to attend your classes in person. However, if you are unable to attend for justifiable reasons, you have the possibility to participate remotely as a temporary solution.Find out more about Liquid Learning at IE University
Why study a Master in Digital Marketing?
How brands reach consumers has radically changed
By 2020, 30% of consumer browsing sessions will be voice activated, through Siri, Alexa, or Cortana. (Gartner)
AI could be used for everything from creating music for ads, writing scripts, posting a spot on social media and buying media. “I don’t know if we can do it 100 percent with robots yet—maybe one day—but bots is the first expression of where that is going.
Global Senior Digital Director, Coca-Cola
Experts in the tech world forecast Virtual Reality’s (VR) exponential reach to consumers in the next few years… As affordable devices and more realistic software improve its growing popularity, a shiny new door is wide open for marketers.
Inbound Marketing Director, Lean Labs
Amazon is conquering the retail world, Netflix has changed the way we consume media, and Google has forever transformed the way we access information.
Digital marketing is evolving at the speed of light
Digital marketing is the new priority
Digital marketing spending will top $100 billion and account for 35% of all marketing spending by 2019. (Forrester)
As the demand for digital marketing savvy increases, 64% of recruiters report there is a shortage of skilled marketing professionals.
We offer customized, merit-based aid and loan programs to financially support our students' education and professional success.