Master in Digital Marketing - High-Impact Careers

Shift into high gear

This program will prepare you for the constantly evolving, fast-paced world of digital marketing. Career opportunities in digital marketing are growing exponentially as consumers spend more and more time online. For example, according to Statista, US adult average daily time on social media and watching digital video content has almost doubled in the last five years, reaching 135 minutes and 75 minutes, respectively.

You will become the expert that companies need to keep up with consumers’ new and changing ways of interacting with the world.

Find endless opportunities in consumer goods multinationals, tech companies, marketing agencies or even in music and entertainment, politics, NGOs, and sports teams.

Here are some positions our students can acheive after the program:

PRODUCT MANAGER

CUSTOMER RELATIONSHIP MANAGER (CRM)

DIGITAL CONSULTANT

AUDIENCE SPECIALIST

DIGITAL MEDIA MANAGER

BRAND MANAGER

CONTENT STRATEGY MANAGER

PERFORMANCE MARKETING MANAGER

SOCIAL MEDIA STRATEGIST

MARKETING MANAGER 

CUSTOMER ANALYTICS SPECIALIST

SEO/SEM SPECIALIST

Want to know more?

“The Master in Digital Marketing not only empowered me to take on new roles and industries, but also got me involved in bigger projects that had a huge technological and social impact—something that I had always aimed for!” – Caterina Sofía Viqueira, CX Management at Telefónica

of job seekers received an offer within 6 months after graduation

of alumni work in Marketing and Branding

Talent and Career highlights

A comprehensive training for visionary marketers in the digital sphere, our program hones the ability to harness data analytics and optimize customer engagement. That’s why our graduates are innovating at the top ranks of business, working for companies such as KPMG, Bulgari and McCann.

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TOP EMPLOYERS OF THIS MASTER IN DIGITAL MARKETING PROGRAM’S ALUMNI

  • L'oreal
  • SC Johnson
  • Carrefour
  • Aldo
  • Thomson Reuters
  • BBVA
  • Johnson & Johnson
  • Yelp
  • HP Hewlett-Packard
  • Mondelez
  • Volkswagen
  • Telefonica
  • Shiseido
  • McCann
  • Toyota

LIMITLESS CAREER OPPORTUNITIES

The world has gone digital

Within the next decade, 75% of the workforce will be digital natives. (Digital Marketing Resource Center)

There is a need for innovation in digital marketing

Jobs in the field are exploding

Demand for digital marketing professionals will rise by 38% this year, and with more than 23,000 new jobs in the field from 2016 to 2026, there is a need for new talent in digital marketing. (Digital Marketing Institute)

But there is a lack of prepared talent

As the demand for digital marketing savvy increases, 64% of recruiters report there is a shortage of skilled marketing professionals. (Forbes)

  • “[Marketers] need to create experiences that people want to consume,” and that requires the right set of skills.

    Adam Kleinberg

    CEO, Traction

"This IE Masters program is one of the very few that provides a full curriculum for complete knowledge covering the essentials of Digital marketing and leading the way towards creating disruptive and transformative plans and tools."
"My time at IE completely changed my perspective on what I wanted to achieve in my career. I went in with the goal of doing Digital Marketing at an e-comm, and ended up pursuing a career in Tech! Never thought I would be here today. Always keep your mind open."

IE TALENT & CAREERS

IE Talent & Careers is the best partner for the professional development of all our current and former students at IE.

The services we offer are available to all of them throughout their journey. On one hand we seek to help students to take full advantage of their professional opportunities, providing them with impactful advising, learning resources and development tools that allow them to manage and achieve their professional goals. On the other, we provide recruitment solutions for companies and institutions with access to the profiles of over 60,000 IE professionals worldwide.

Some of the services we offer can be both online and offline and they are:

● One-on-one career advising
● Sector-specific drop-in sessions
● Guides, toolkits and resources available on our IE Career Portal
● On-campus career workshops
● Online career webinars
● Annual distribution of CV books to executive search firms
● Networking events worldwide
● Worldwide panels with executive consultants
● Lifelong access to our job bank

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