Digitalization and Creativity in the Luxury Sector

Greater competition and the rise of China as a key player in the development of the luxury market are reshaping the landscape of this sector. Creativity has therefore emerged as an essential factor in any luxury strategy. This infographic shows the main conclusions of ‘IE Luxury Barometer 2017,’ the fourth annual research report published by the Premium and Prestige Business Observatory to help experts and executives in the luxury industry to identify their priorities.

© IE Insights.

Digitalization and Creativity in the Luxury Sector

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