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Marcos de Quinto - Sobre los valores eng

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Location Analytics, Big Data, and Artificial Intelligence: The Genesis of the New Data Scientist

By Demetrio Barragán and Pedro Torres. Location analytics, data analysis, and machine learning have given rise to a new...

23 / 02 / 2018

Innovation,

Technology

Insights

Being Better vs. Being Different: What’s More Helpful When Competition Intensifies?

By Manuel Becerra, Juan Santaló and Rosario Silva. A differentiated company is able to set higher prices and offer...

21 / 02 / 2018

Competitiveness & Growth,

Sales & Marketing,

Strategy

Insights

Five Characteristics of the Transformational Leader

In this podcast, Juan Carlos Pastor talks about the five basic characteristics that new transformational leaders must have...

16 / 02 / 2018

Competitiveness & Growth,

Innovation,

Strategy,

Talent

Insights

IoT: A New Ally for Marketing

By Marcos Eguillor. The Internet of Things (IoT) is not just the big trend of the moment; it’s the seed of major...

15 / 02 / 2018

Sales & Marketing,

Smart Society,

Technology

Insights

Robots and Automation to Take Up Leadership

By Ricardo Pérez. The exponential development and maturity of new technologies pose new challenges to the organizations...

08 / 02 / 2018

Competitiveness & Growth,

Innovation,

Technology

Insights

On values…

With Marcos de Quinto, former Executive Vice President and CMO at The Coca-Cola Company.

02 / 02 / 2018

Innovation,

Sales & Marketing,

Strategy