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Promoting a New Mentality

Martin Boehm, Dean and Professor of Marketing at IE Business School, reflects in this video on how creativity, innovation and technology interact in the formula for success, and how to successfully address a digital transformation strategy.

© IE Insights.

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Insights

Architecture’s New Proposal to Make Cites More Competitive

By Martha Thorne and Flavio Tejada. The construction of emblematic buildings has helped many cities to reposition themselves...

26 / 07 / 2018

Competitiveness & Growth,

Innovation,

Smart Society

Insights

Seven Habits of Mindfulness

By Javier Carril. A growing number of people are experiencing the benefits of mindfulness, a practice that fosters...

24 / 07 / 2018

Competitiveness & Growth,

Human Behavior

Insights

On education…

With Federico Valdés, Rector of the University of Development (Chile).

20 / 07 / 2018

Innovation,

Talent,

Technology

Insights

Are you fatigued?

By Kriti Jain. Every day we make hundreds of decisions. When each choice becomes more difficult than the one before, clear...

13 / 07 / 2018

Competitiveness & Growth,

Human Behavior

Insights

On success…

With Martyn Davies, Managing Director of Emerging Markets & Africa at Deloitte.

09 / 07 / 2018

Competitiveness & Growth,

Strategy

Insights

Brand-Building Processes: From Volume to Density

By Juan Luis Martínez Sánchez. If one issue has dominated the marketing agenda in recent years, it is brand-building.

05 / 07 / 2018

Sales & Marketing,

Strategy