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Promoting a New Mentality

Martin Boehm, Dean and Professor of Marketing at IE Business School, reflects in this video on how creativity, innovation and technology interact in the formula for success, and how to successfully address a digital transformation strategy.

© IE Insights.

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Insights

Five Myths About Blockchain

By Alex Preukschat. For the last year, blockchain has grabbed the interest of the technological world due to the enormous...

08 / 11 / 2018

Innovation,

Technology

Insights

Soccer or Netflix? Our Conversation with the President of LaLiga

Conversation between Juan José Güemes and Javier Tebas. In professional soccer, there is a competition that extends...

05 / 11 / 2018

Competitiveness & Growth,

Sales & Marketing,

Strategy

Insights

Winners or Losers in Digital Transformation

By Pablo Foncillas Díaz-Plaja. How should we tackle digital transformation from a sales perspective? It’s one of the key...

02 / 11 / 2018

Competitiveness & Growth,

Innovation,

Sales & Marketing

Insights

Managing and Leading Teams, Rain or Shine

Xavier Escales discusses how to manage high-performance teams in times of great success as well as moments of uncertainty.

31 / 10 / 2018

Competitiveness & Growth,

Strategy,

Talent

Insights

Transformation with Purpose through Striving and Stretching

By Peter Bryant. Finding a deeper sense of meaning for our life doesn’t come automatically. It’s a constant process...

30 / 10 / 2018

Competitiveness & Growth,

Human Behavior,

Talent