Go back

The Power of Storytelling in Business

Narrative is one of the most effective forms of communication, so its use in the corporate world offers many possibilities. In this infographic, Begoña González-Cuesta, Dean of Communication and Media at IE University, reviews the power of narrative in corporations, the benefits it provides, and the importance of professionals becoming familiar with this technique.

Infografia - Storytelling en los negocios eng

© IE Insights.

Keep reading!

Insights

Fostering Happiness

Ingo Rauth shares the five elements of happiness that make up the PERMA model.

10 / 12 / 2018

Competitiveness & Growth,

Human Behavior

Insights

On lifelong learning…

With Marieta del Rivero, President of International Women’s Forum Spain.

07 / 12 / 2018

Competitiveness & Growth,

Talent

Insights

Your New Why

Custodia Cabanas and Peter Bryant discuss the motivations that lead us to continue learning constantly and to find...

04 / 12 / 2018

Competitiveness & Growth,

Human Behavior,

Talent

Insights

Human Resources: Point of Contention or Opportunity in a New Environment

By Cristina Simón. People management, an essential function for companies, is now done in a VUCA environment.

29 / 11 / 2018

Competitiveness & Growth,

Strategy,

Talent

Insights

On disruption…

With Patrick Stal, Head of Marketing EMEA at Uber.

27 / 11 / 2018

Competitiveness & Growth,

Entrepreneurship,

Innovation

Insights

The K2 of Leadership

By Edurne Pasaban. Values such as communication, talent management, motivation, and teamwork are some of the leadership...

23 / 11 / 2018

Competitiveness & Growth,

Talent