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The Power of Storytelling in Business

Narrative is one of the most effective forms of communication, so its use in the corporate world offers many possibilities. In this infographic, Begoña González-Cuesta, Dean of Communication and Media at IE University, reviews the power of narrative in corporations, the benefits it provides, and the importance of professionals becoming familiar with this technique.

Infografia - Storytelling en los negocios eng

© IE Insights.

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