“Here’s a new turn, and you never know what’s going to happen until you take it.” – Masha Zvereva, alumna of the Master in Market Research and Consumer Behaviour, lives by the lyrics of a Russian song that her father used to sing her. Now a blogger and global entrepreneur in residence, Masha disrupts the professional world by designing her own path.
Women have an advantage in technology because of the different perspective they can bring to the table, to make technology more intuitive and to solve problems. I decided to start a blog because I noticed this huge gender gap in tech, and what’s crazy is that when you start acting and taking charge, a lot of the time, it attracts other good things. My blog opened up a set of doors for me, and I’m now a global entrepreneur in residence working on my own brand.