Dual Degree International MBA + Master in Customer Experience and Innovation - The Program

  • Overview
  • The Program
    • More info
    • Apply


This Dual Degree combines IE Business School’s flagship International MBA with the cutting-edge Master in Customer Experience and Innovation. In just 19 months, it provides a comprehensive perspective of the fundamentals of management in today’s globalized world, plus an in-depth look at how to revolutionize the customer experience through the design of products, services and brands.

The International MBA portion of the program focuses on essential subjects such as accounting, managerial economics and corporate finance, and then allows students to customize their journey through labs and international exchanges. In other words, if you choose the International MBA, you’ll be able to take the reins of your own education—while still benefiting from the full extent of IE University’s rigor and resources.

After completing the International MBA, you’ll move on to the Master in Customer Experience and Innovation. This part of the program revolves around business, technology and human-centered design, forming a skill set that will allow you to truly innovate. You’ll delve into strategic design, research methods and insights, prototyping, storytelling and physical and digital spaces for innovation. Upon graduation, you’ll be well versed in both the core aspects of international business and the cutting-edge trends of customer experience—a combination that will automatically place you ahead of the pack.


Liquid Learning at IE University

In this new reality, we understand it’s not always possible to attend class in person. That’s why we developed our Liquid Learning approach, which seamlessly adapts to individual needs and provides equal access to world-class education—whether on campus or online wherever you are.

Discover more

Your academic journey

19 Months


January to June

June to July

October to July

6 Months

2 Months

10 Months






International MBA Core

International MBA Lab

Master in Customer Experience and Innovation


The total tuition for this Dual Degree is €90,300*. IE University uses a rolling admissions process; therefore, there is no single application deadline. However, we recommend applying early given the limited number of places in the program.

The fee includes the following:

• All expenses related to academic learning, including: Access to relevant technology, multimedia learning tools, conferences, access to physical and digital library resources and access to the various IE Centers of Excellence.

• A contribution to the IE Foundation, a not-for-profit organization which supports students during and after the program.

Please bear in mind that the tuition fee does not include the admissions fee that amounts to €150. This amount is not refundable and cannot be deduced from the cost of the program. Admission to the program is valid for two successive intakes.

*Tuition fees are reviewed annually and are subject to change.

Learn more about the admission process and entry requirements

The Faculty

Ranging from a diverse number of nationalities and backgrounds, our faculty is made up of practitioners, entrepreneurs, executives, academic experts and even authors published in top journals who are completely accessible to students, guiding them in the path to accomplish their goals.

Explore each program

This Dual Degree is a combination of the two following programs. Explore their websites for more details.

Learn more about the admission process

  • The faculty is amazing. Almost all of our professors are currently working in (or own/manage) great companies. They are super cool, have up-to-date knowledge and sometimes even bring us to their studios where they work their magic. Just meeting such people is impactful and fun!

    Iliyan Dimitrov

    Student, Master in Customer Experience and Innovation

Dual Degrees Team


Dual Degree Team

Any questions?

Would you like to know more? Or just get in touch? We'd love to hear from you!

Upcoming Events
See all events