Profileee

Tini Sevak

Vice President, Audiences & Data, CNN International Commercial

As VP, Audiences & Data, Tini leads and develops CNNIC’s international and geographically distributed team of specialists focused on using Turner’s own data cloud and out-of-house capabilities to create new data solutions via analytics and visualisation, as well as accelerating the modernisation of our existing audience research tools.

Tini joined CNN from YouGov, a data & analytics provider, where she was Global Director of Data Applications. Prior to joining YouGov, Tini spent 14+ years in the media agency industry. Whilst working at Mindshare & Starcom Mediavest, Tini has worked with digital, data, analytics and technology to lead clients on a journey of transformation turning insights into actions to drive business outcomes.

Over the years, she has worked across various categories including pharmaceuticals, automotive, finance, telecommunication, and FMCG spanning clients like Sprint-Nextel, Motorola, Unilever, BP, Kraft Foods, Novartis, Honda, McCormick and P&G.

In her spare time, Tini is training for an ultra-marathon and is currently writing a cookbook “East Meets West: A Mother Daughter Cookbook’.