Faculty | IE Business School

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Specialised in dynamic competitivity and differentiation strategies, Rosario Silva was a pioneer in the analysis of the success of the Zara fashion chain, as featured in her Inditex case study (1997). She holds a degree in economics and business from the University of Navarra and an MBA from IE. Ms Silva has obtained the Advanced University Studies Diploma from Universidad Carlos III, Madrid, with her work on “Concept and measurement of differentiation”. In her own words  “My research is focused on the strategies pursued by companies in the hotel sector in order to attain differentiation”.

Professor Silva has taught strategic management at IE for seven years, combining her classes with management, first in the Careers Management Centre, and subsequently as the director of the Master in Human Resource Management. She previously worked as a risk analyst at Caixanova.

She regularly collaborates with different media agents and contributes to numerous business management journals.

Academic Background

  • PhD in Business and Quantitative Methods, Universidad Carlos III de Madrid (SPAIN)
  • MBA, IE
  • Degree in Economics & Business – University of Navarra (SPAIN)

Professional Background

  • Director, Master of Human resource management, IE (1999 – 2001)
  • Associate Director of the Careers Management Centre, IE (1997 – 1999)
  • Risk Analyst, Caixanova, (SPAIN), 1996 – 1997.

Teaching and Research Experience

  • Professor of Strategic Management, IE (1998 – present )
  • Author of the Inditex case study (1997)

Latest publications

  • Multimarket contact, differentiation, and prices of chain hotels

    Silva, R. Tourism Management. Vol. 48: 305-315, 2015
  • Being better vs. being different: differentiation, competition, and pricing strategies in the Spanish Hotel Industry

    Becerra, M., Santaló, J., Silva, R. Tourism Management. Vol. 34: 71-79, 2013
  • La transformación de Iberia: Gestionar el cambio de ruta

    Silva, R. Harvard Deusto Business Review. Nº 228, 2012