Tourism & Leisure
The tourism sector is defined by its complexity and the diversity of stakeholders. It is one of the engines of growth, job creation and innovation; therefore, and in a clearly disruptive environment, mastering concepts and understanding management from a strategic and innovative perspective will make the difference between companies that survive and those that do not.
Understand the “digital tourist”, develop new marketing strategies in the sector, and take full advantage of promising digital tools such as mobile and social media in tourism.
- Face to face