Drones and Robots: What Happens When You Play With New Technologies
What happens when a bunch of executives, developers, and business managers get together to play and experiment with new technologies? It’s interesting to observe their diverse emotional reactions, which always have one common denominator: they let their imaginations soar towards new spaces and business models where the new technologies could be applied.
Thanks to the growing pace of development, new technologies have gradually been introduced in business settings. In many cases, consumers are actually the ones setting the pace, since they are way ahead of companies in the adoption of these innovations. The important question is how new technologies can be integrated into businesses in a way that creates a marketable value proposition.
This is why it’s a good idea for business leaders to get their hands on the emerging technologies that are poised to have a major impact on business and society. Direct experimentation with new technologies and devices leads to a creative leap. We have seen this clearly at the Digital Playroom, a unique experience that puts executives in contact with technologies and helps them grasp their impact and the role they must play in the digital transformation of processes, experiences, and business models in the short, medium, and long term.
There are two possible approaches to digital transformation: being disruptive or modifying what already exists. Which one should you choose? That depends on your strategy for achieving a true digital transformation and adopting innovations that will have an impact on your business.