Digital Marketing, Social Media and Analytics: An Omnichannel Strategy

The program is aimed at professionals and managers seeking to update their knowledge in digital marketing and its integration within a wider marketing strategy across multiple channels.

This program is aimed at professionals and managers seeking to update their knowledge in digital marketing and its integration into a wider omnichannel marketing strategy. This is achieved through the study of the latest digital marketing and social media trends as well as the different analytical tools, KPIs, and metrics used to measure the effectiveness of marketing campaigns.

Date
25 Sept - 1 Nov, 2019
Duration
5 weeks
Schedule
6-8 hours on average per week
Format
Online
Language
English
Intake
Fall
Tuition Fees
€ 1.950
Area
Marketing, Sales & Communication
Modern marketing has evolved to a point where independent, isolated marketing channels now need a higher level of strategic, organizational and technological integration in order to function effectively and meet the ever-growing demands of hyper-connected consumers. The complexity of marketing decisions has also grown significantly in the last decade, with a greater number of tools and channels now available to marketers. In this five-week program, you will be introduced to these new digital marketing concepts through four core modules and gain firsthand experience in implementing the latest marketing strategies.

What will you learn during the program?

  • Understand the context and characteristics of the different digital channels used in communications and marketing.
  • Integrate the different digital and non-digital channels within the wider marketing plan of an organization.
  • Comprehend the implications of creative, technological and human resources that each of the channels entails.
  • Conduct data analysis to measure the effectiveness and profitability of campaigns across the different digital channels.
  • Be aware of current trends in digital marketing and how to incorporate them into a strategic marketing plan.

Our student experience

SPECIAL CONDITIONS

Alumni

As an IE alumni you are part of our community, and we want to support your passion for Lifelong Learning. Therefore, all IE alumni receive 25%* off tuition fees for all Executive Education programs.
*Alumni from Intensive Programs (less than a week duration), Summer Schools or High Impact Online Programs will receive 15% off.
Neither scholarship is compatible with other deductions.

Contact Admissions

Corporate

At IE, we are committed to encouraging companies to enroll teams of their employees. We believe this allows them to explore new perspectives together and speak a shared language of change. Companies that sign a Corporate Agreement are eligible for a 15% off the tuition fee for Executive Education programs for group of employees. Additional services and support may also be available for a Corporate Partner Agreement.
Neither scholarship is compatible with other deductions.

Contact Corporate Relations