Digital Marketing, Social Media and Analytics: An Omnichannel Strategy The program is aimed at executives seeking to update their knowledge in digital marketing and its integration within a wider marketing strategy across multiple channels.

Area
Marketing, Sales & Communication
Date
17 Jan 2018 - 21 Feb 2018
Format
Online
Schedule
Online
Location
Madrid
Language
English
Intake
May
Duration
More than a month
Price
€ 1.850

Benefits

This High Impact Online Program is aimed at executives seeking to update their knowledge in digital marketing and its integration within a wider marketing strategy across multiple channels. This is achieved through the study of the latest digital and social media trends as well as the different analytical tools, KPIs and metrics used to measure the effectiveness of marketing campaigns.

Upcoming events

Event

27 nov 2017

IE Coaching Day

C/ María de Molina, 7. D-101 18:30pm, Madrid, Spain, Español

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Event

27 nov 2017

Marcos de Quinto: Apadrinamiento y conferencia del Programa de Dirección de Marketing

c/ María de Molina 15 (Aula Magna), Madrid 19pm, Madrid, Spain, Español

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Event

28 nov 2017

What clients want and what clients measure

General Counsel and legal departments are no longer the only buyers of corporate legal services. Legal procurement is quickly gaining importance worldwide. In many corporations, legal services used to be largely exempt from the intense cost scrutiny other business units and functions have been facing for years.
But no longer: more and more major companies now have dedicated legal procurement personnel. Procurement compares and contrasts legal service suppliers and uses data and develops evidence-based rationale for major reductions in legal spending.
In this seminar, Dr. Silvia Hodges Silverstein, executive director of the international legal procurement association Buying Legal Council, explains what clients, in particular procurement professionals, are looking for and how they measure your and other firms.

Online 13pm, Online, Inglés

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Event

28 nov 2017

Dark data analytics: the upcoming revolution for professional services

Accumulation of experience in organization is not always reflected in performance improvements, especially in complex professional services such as those of law firms. A novel opportunity to leverage past experience to improve customer service and back-office efficiency is to use dark data: data which organizations generate to support their business activities but fail to analyze for improvement purposes. Top companies worldwide are beginning to develop smart algorithms that leverage this data to support better decisions in serving customers and organizing their operations.
In this seminar, Dr. Fabrizio Salvador, Professor of Operations and Technology Management and Academic Director of Applied Research at IE Business School, IE University will explain (1) what is dark data (2) what can you learn from it (3) how your organizations needs to change to leverage dark data and (4) how you get started.

calle Castellón de la Plana 8 19pm, Madrid, Spain, Español

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