Digital Marketing, Social Media and Analytics: An Omnichannel Strategy The program is aimed at executives seeking to update their knowledge in digital marketing and its integration within a wider marketing strategy across multiple channels.
This High Impact Online Program is aimed at executives seeking to update their knowledge in digital marketing and its integration within a wider marketing strategy across multiple channels. This is achieved through the study of the latest digital and social media trends as well as the different analytical tools, KPIs and metrics used to measure the effectiveness of marketing campaigns.
This program provides provides the perfect foundation to succeed in the digital world for both seasoned and new marketers by providing the principles, industry leading examples and the right space for students to discuss, share and reapply
Marketing Technologist at PROCTER AND GAMBLE
Digital Marketing, Social Media and Analytics HIOP Program has really fulfilled my expectations. My background is in Sales, but in 2 months I have achieved to have a 360º understanding on the fundamentals of Digital Marketing. The exciting lectures and virtual sessions have encouraged me to gain more knowledge on this field and will definitely apply these fundamentals in my job.
Export Area Manager Asia at GRUP ONS
The HiOP Digital Marketing, Social Media, Analytics: an Omnichannel Strategy course has exceded my expectations. It´s a mix of practical/theoretical material that allow students to be up-to-date in this crucial field. High-quality material is taught through a very dynamic and innovative way of learning. I recommend this course without reservation.
Business Controlling, Business/Brand Analysis, Financial Planning, Internal Audit/Compliance at SPORTSEVEN, LLC
28 nov 2017
What clients want and what clients measure
General Counsel and legal departments are no longer the only buyers of corporate legal services. Legal procurement is quickly gaining importance worldwide. In many corporations, legal services used to be largely exempt from the intense cost scrutiny other business units and functions have been facing for years.
But no longer: more and more major companies now have dedicated legal procurement personnel. Procurement compares and contrasts legal service suppliers and uses data and develops evidence-based rationale for major reductions in legal spending.
In this seminar, Dr. Silvia Hodges Silverstein, executive director of the international legal procurement association Buying Legal Council, explains what clients, in particular procurement professionals, are looking for and how they measure your and other firms.
28 nov 2017
Dark data analytics: the upcoming revolution for professional services
Accumulation of experience in organization is not always reflected in performance improvements, especially in complex professional services such as those of law firms. A novel opportunity to leverage past experience to improve customer service and back-office efficiency is to use dark data: data which organizations generate to support their business activities but fail to analyze for improvement purposes. Top companies worldwide are beginning to develop smart algorithms that leverage this data to support better decisions in serving customers and organizing their operations.
In this seminar, Dr. Fabrizio Salvador, Professor of Operations and Technology Management and Academic Director of Applied Research at IE Business School, IE University will explain (1) what is dark data (2) what can you learn from it (3) how your organizations needs to change to leverage dark data and (4) how you get started.