Recent Posts

8 October 2017

HiOP 101: Digital Marketing, Social Media, and Analytics: An Omnichannel Strategy

Digital Marketing, Social Media & Analytics: An Omnichannel Strategy in a nutshell The Digital Marketing, Social Media & Analytics: An Omnichannel Strategy HiOP is for professionals, […]
6 October 2017

A taste of Innovation for Growth at IE Global Alumni Weekend Madrid

During the recent Global Alumni Weekend at IE’s Madrid campus, Balvinder Powar, Professor at IE Business School and one of the two experts you’ll hear from […]
4 October 2017
Why do we need a customer journey anyway?

Why do we need a customer journey anyway?

Today’s consumer is becoming more sophisticated, and with that, authenticity is becoming more of a requirement rather than something optional. When we’re looking to market, regardless […]
4 October 2017

Is Snapchat Dead?

At the 4th Annual Online Marketing Agencies Meeting hosted by Aula CM in Madrid’s Círculo de Bellas Artes, the first panel was about social media platforms, […]
4 October 2017

Will video be part of the digital marketing revolution?

Have you noticed that more and more of your Newsfeed on Facebook is chock full of videos? There’s a reason why that’s happening, and it all […]
4 October 2017

Market Research With Reddit

Reddit as a means for market research: Yay or nay? Understanding your market is at the forefront of everything we do as digital marketers. And as […]
4 October 2017
Are social shares a good metric?

Are social shares a good metric?

Before we set out to do anything in digital marketing, we should make sure that in the end goal we are trying to set is SMART. […]
3 October 2017
The Scale Up in Brief

The Scaleup: In Brief

What’s a scaleup? You might be wondering whether this is a concept. You could be wondering whether we meant to say startup and we’ve just said […]
3 October 2017

HiOP 101: Scaleup: How to successfully manage growth

Scaleup: How to successfully manage growth in a nutshell Entrepreneurship, and bringing your company to scale, is not a rosy experience. Many entrepreneurship programs focus on […]
3 October 2017

HiOP 101: Familias Empresarias: Cómo crear valor a lo largo de generaciones

Familias Empresarias en pocas palabras La complejidad de los entornos actuales ha dejado obsoletos el concepto de empresa familiar y el objetivo de la familia de […]
27 September 2017
HiOP 101: Leading Innovation

HiOP 101: Innovation for Growth

Innovation for Growth in a nutshell Innovation for Growth is a learning experience designed for navigating the VUCA (volatility, uncertainty, complexity, and ambiguity) environment in today’s globalized […]
13 September 2017

Welcome to the world of HiOPs

Learning has become imperative for professionals at all stages of their career, no matter where they find themselves. As the world moves even faster, and there […]