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Iñaki Bau

WHO

Iñaki Bau

POSITION

Marketing Director : PALLADIUM HOTEL GROUP

AREA

Industry Programs

Iñaky has an extensive experience in the areas of Marketing and Communication, as well as in the creation and management of companies within the music industry and entertainment sector. He has been in charge of various departments of marketing and communications, designing and leading projects for some of the major brands and companies. Between 2012 and 2014, Iñaky Bau has been the marketing director of the prestigious Ushuaïa Ibiza Beach Hotel, developing and executing the marketing plan of the brand as well as coordinating and leading successful marketing department. In 2014 he was appointed marketing director of Palladium Hotel Group, and has since been responsible for defining and developing strategic marketing planning across the group, having been able to create, lead and coordinate a team of stable and efficient marketing distributed by Europe, USA, Caribbean and LATAM, and making it evolve towards a model of more structured and analytical marketing, based on a broad understanding of the global audience and client.