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Peter Fisk


Peter Fisk


Academic Director of IE's Global Advanced Management Program

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“We will see more change in the next 10 years, than the last 250 years. Now is the time for leaders to step up and have the courage to create a better future.”


Peter is a global business thought leader on leadership and growth, innovation and customers. He is a bestselling author of nine books, an expert strategic consultant and a keynote speaker. Having trained as a nuclear physicist, he went on to work with brands including British Airways, Adidas, Red Bull and Microsoft. He has also founded a digital startup, and was CEO of the world’s largest marketing network. Alongside his role at IE University, he runs GeniusWorks and was Thinkers50 Global Director. His books include, “Gamechangers: Innovative Strategies for Business and Brands” and most recently, “Business Recoded: Have the courage to create a better future.”