Digital Transformation Strategy the easy way
Professor Bernardo Crespo held a master class on digital transformation on April 14.
The professor began by asking the audience a basic question: Who is facilitating the digital change? Humans or technology? With this question he tried to stress that the change is already a fact that affects all businesses and especially professionals.
Currently all CEOs of IBEX35 listed companies have digital transformation on their agenda as a matter that should be taken into account. For the professor, one of the challenges of digital transformation is that it changes the way in which organizations are run. Today marketing and communication have evolved, and the user too. And it is no longer necessary for companies to hire millennials to understand the change. It is management who must make it. That is why it is so important for management professionals to be up-to-date with tools, concepts and digital skills. The digital transformation is not an end in itself, it is a journey.
The challenge for management is to make older opposing departments that had no connection to digital transformation cooperate. In organizations new departments begin to appear and others disappear, while in every sector LEAN models are being imposed that respond to a need to compete with current business models that already have broken entire vertical models, like Uber or Airbnb.
The importance of digital transformation and how to apply it is why the Digital Transformation Program was created. Its aim is to offer managers in an intensive, thorough and practical way all of the knowledge, skills and experiences needed to successfully face this challenge, providing a road map for every case to do so.
If you want to know more, visit the web page of our digital transformation program.