Global Advanced Management Program - FacultyBe the disrupter, not the disrupted
“You may no longer conceive marketing without technology."Peter Fisk
Peter is business and innovation, brand and marketing expert making sense of fast-changing markets, learning from a new generation of business, and inspiring and enabling you to innovate and win.
He is a bestselling business author of six books, a keynote speaker, and experienced consultant and coach to business leaders around the world. He was recently described by Business Strategy Review as “one of the best new business thinkers”.
He works globally and across sectors, sharing insights, ideas and next practices. Recent clients include American Express, Coca Cola, GSK, Marks and Spencer, Microsoft, O2, Philosophy, Red Bull, Shell, Virgin, Vodafone and Volkswagen.
Peter brings 25 years of experience, working with over 150 companies, in more than 30 countries. He was previously the transforming CEO of the world’s largest marketing organization, the Chartered Institute of Marketing, worked in a variety of consulting businesses and line management roles, having started out as a nuclear physicist.
Vice Dean of Behavior & Human Development, and Professor of Consumer Insights & Behavior at IE Business School. He has more than 20 years of experience helping brands ask the right questions from a strategy, marketing and consumer insights perspective.
Mia de Kuijper
Mia de Kuijper is an accomplished executive with experience in such companies as Morgan Stanley, PepsiCo, AT&T and Royal Dutch Shell. She teaches Scenario Planning—focused on the development of scenarios for one’s company in order to change mindsets, evolve leadership styles and achieve substantive change, as well as Power Nodes— which studies the modern sources of competitive advantages of one’s own company as well as of competing organizations.
Dr. Mark Esposito is one of the most influential thinkers in the fields of strategy and leadership, with professorships at universities including Harvard University, IE Business School, and the Judge Business School at the University of Cambridge. Among the many accolades he has earned throughout his career, he was named to the Thinkers50 Radar in 2016. He recently co-authored a new book with Terence Tse called Understanding How the Future Unfolds: Using DRIVE to Harness the Power of Today’s Megatrends.