The dissemination of the state of the art and the results of research in the field of financial planning for families and small and medium-sized enterprises is a fundamental pillar of the Observatory’s activity. Not only is it important to advance knowledge, it is also important to transmit this knowledge to society in a rigorous, comprehensible and accurate way. The ultimate aim of our research is to transfer knowledge to the main stakeholders, households, SMEs, financial institutions, public authorities and society as a whole, so that they can react. The role of the media is essential in this task, and we at the Observatory are willing to collaborate with them.