{"id":3605,"date":"2026-03-24T09:58:07","date_gmt":"2026-03-24T09:58:07","guid":{"rendered":"https:\/\/www.ie.edu\/ie-elecnor-hub-on-ethical-business\/?p=3605"},"modified":"2026-03-24T09:58:07","modified_gmt":"2026-03-24T09:58:07","slug":"voz-proposito-comunicacion-esg-autenticidad-confianza-corporativa","status":"publish","type":"post","link":"https:\/\/www.ie.edu\/ie-elecnor-hub-on-ethical-business\/voz-proposito-comunicacion-esg-autenticidad-confianza-corporativa\/","title":{"rendered":"La voz del prop\u00f3sito: comunicaci\u00f3n ESG, autenticidad y confianza corporativa"},"content":{"rendered":"<p>La sostenibilidad ya no se mide por lo que las empresas dicen, sino por la credibilidad con la que lo sostienen.<\/p>\n<p>En un entorno de mayor exigencia y escrutinio, la comunicaci\u00f3n ESG ha dejado de ser un ejercicio reputacional para convertirse en una palanca estrat\u00e9gica: construye confianza, refuerza la legitimidad y puede impactar directamente en el desempe\u00f1o empresarial.<\/p>\n<p>El IE-ELECNOR Knowledge Hub on Ethical Business analiza en este estudio c\u00f3mo las organizaciones dise\u00f1an su comunicaci\u00f3n ESG \u2014desde el lenguaje y el estilo hasta su grado de alineaci\u00f3n con la actividad real\u2014 y qu\u00e9 diferencia a las empresas que generan confianza de aquellas que generan escepticismo.<\/p>\n<p>A lo largo del informe descubrir\u00e1s qu\u00e9 hace que una estrategia ESG sea percibida como aut\u00e9ntica, c\u00f3mo reaccionan los stakeholders ante distintos enfoques de comunicaci\u00f3n y qu\u00e9 modelos permiten convertir el prop\u00f3sito en valor tangible.<\/p>\n<p><a href=\"https:\/\/static.ie.edu\/fundacion\/pdf\/AAFF_Elecnor_La_voz_del_objetivo.pdf\" target=\"_blank\" rel=\"noopener\">Ver informe<\/a><\/p>\n<p><a href=\"https:\/\/static.ie.edu\/fundacion\/pdf\/AAFF_Infografia_Elecnor_La_voz_del_objetivo.pdf\" target=\"_blank\" rel=\"noopener\">Ver Infograf\u00eda<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La sostenibilidad ya no se mide por lo que las empresas dicen, sino por la credibilidad con la que lo sostienen. En un entorno de mayor exigencia y escrutinio, la comunicaci\u00f3n ESG ha dejado de ser un ejercicio reputacional para convertirse en una palanca estrat\u00e9gica: construye confianza, refuerza la legitimidad y puede impactar directamente en [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":3602,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34,1],"tags":[],"class_list":["post-3605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-informes","category-sin-categorizar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La voz del prop\u00f3sito: comunicaci\u00f3n ESG, autenticidad y confianza corporativa - IE - Elecnor Observatory on Sustainable Compliance Cultures<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ie.edu\/ie-elecnor-hub-on-ethical-business\/voz-proposito-comunicacion-esg-autenticidad-confianza-corporativa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La voz del prop\u00f3sito: comunicaci\u00f3n ESG, autenticidad y confianza corporativa - IE - Elecnor Observatory on Sustainable Compliance Cultures\" \/>\n<meta property=\"og:description\" content=\"La sostenibilidad ya no se mide por lo que las empresas dicen, sino por la credibilidad con la que lo sostienen. 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