PARTNERSHIP WITH COCA-COLA EUROPEAN PARTNERS
This report represents the first fruit born of a partnership agreement between Coca-Cola European Partners, IE Foundation and IE, through which we aim to help improve society and business activity by embarking on innovative applied research projects, and providing the community with inspiring and useful knowledge.
We see this initiative as part of our own responsibility to “give back” and “contribute” to society and to sustainable development, by focusing on major current issues.
This first joint research project addresses sustainability as an employer branding element among Millennials, with both talent and sustainability being key priorities for Coca-Cola European Partners, and for IE and its Foundation.
FIRST JOINED RESEARCH: THE IMPACT OF CSR ACTIONS ON EMPLOYER BRANDING AMONG MILLENNIALS
The research reveals previously unrecorded figures which confirm that a clearer and more strategic commitment to CSR makes sound business sense.
Highlight: local and core-business related CSR actions have a high impact on Millennials perception of the Company as employer as well as on their willingness to work for it…
We trust that these results will prove inspiring, and will prompt further action.Download the executive summary (Spanish)
EVENT, DECEMBER 13TH, 2018
A REWARDING EXPERIENCE FOR ALL INVOLVED
The project itself has a novel format in that it integrates work and research by students on different IE programmes, insights and experiences from CCEP and highly rigorous scientific academic research, within a process that has proved hugely rewarding for all those involved.