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Partnership with Coca-Cola European Partners

In 2018, IE Foundation, IE University, and Coca-Cola European Partners signed a collaboration agreement to contribute to society and business activity, undertaking innovative applied research projects and contributing inspiring and valuable knowledge to the community.

The two entities see this initiative as part of their responsibility to ‘give back’ and ‘contribute’ to society and its sustainable development, focusing on highly topical issues. The collaboration with CCEP is characterised by bringing together research of interest to the business and academic world and initiatives with students in a single project.

Within this collaboration framework, two LABs with students from IE University, and a Master’s Capstone project with the School of Human Science and Technology have already been carried out.

The first research project addresses sustainability as an element of employer branding among Millennials, with both talent and sustainability being key priorities for Coca-Cola European Partners, for IE and IE Foundation.

The second project, “Promoting Talent Entrepreneurship”, recently published, reveals which organizational and management practices encourage innovation and intrapreneurship among managers in mature companies. This study is part of the IE Center for Families in Business’s research on the business family as a driver of entrepreneurship.

PROMOTING TALENT ENTREPRENEURSHIP

In current times characterized by constant and unpredictable changes, companies’ ability to adapt and transform quickly is considered key for maintaining their competitive advantage. Not surprisingly, the term “agile organization” to refer to companies that are able to shorten innovation times, has gained particular relevance in recent years, as the need to innovate to survive is on the radar of CEOs around the world.

The research is based on data collected through a survey of 500 managers in companies with more than 200 employees in Spain in different sectors. The study’s primary focus is on large companies since it can be challenging to keep managers’ entrepreneurial spirit alive in this type of company. This is due to the formalization and centralization of decisions that often go hand in hand with growth.
It debunks certain myths and reveals which organizational and management practices encourage innovation and intrapreneurship among managers in mature companies.

THE IMPACT OF CSR ACTIONS ON EMPLOYER BRANDING AMONG MILLENNIALS

The research reveals previously unrecorded figures which confirm that a clearer and more strategic commitment to CSR makes sound business sense.

Highlight: local and core-business related CSR actions have a high impact on Millennials perception of the Company as employer as well as on their willingness to work for it…

We trust that these results will prove inspiring, and will prompt further action.

Download the full report.

Download the executive summary (Spanish)
EVENT, DECEMBER 13TH, 2018
Evento de presentacion

 

Presentación evento IE Coca Cola