This program is aimed at marketing executives seeking to update their knowledge in digital marketing and its integration into a wider omnichannel marketing strategy. This is achieved through the study of the latest digital marketing and social media trends as well as the different analytical tools, KPIs and metrics used to measure the effectiveness of marketing campaigns.
This program is designed for entrepreneurs and business owners who are seeking the management expertise needed to scale and grow their businesses. This is achieved through the study of key concepts such as product and customer intelligence, team culture, understanding the roles of risk and expotentiality as well as the importance of operations and meeting supply and demand.
This program is aimed at executives keen on guiding their company through today’s increasingly volatile global economy. Provided with a framework for making robust, strategic agendas, learners will acquire the knowledge and skill set needed to allow them to see uncertainty as opportunity and craft high-level portfolios of strategic options that have a higher chance of yielding success.
Online MBA Worldwide
Financial Times Online MBA Ranking, January 2017
Business School in Europe
Financial Times Ranking, June 2016