{"id":633520,"date":"2017-02-22T00:00:00","date_gmt":"2017-02-21T23:00:00","guid":{"rendered":"https:\/\/www.ie.edu\/insights\/latest-news\/infographics\/la-formula-del-lujo\/"},"modified":"2025-03-17T20:23:18","modified_gmt":"2025-03-17T19:23:18","slug":"la-formula-del-lujo","status":"publish","type":"infographics","link":"https:\/\/www.ie.edu\/insights\/es\/infografias\/la-formula-del-lujo\/","title":{"rendered":"La f\u00f3rmula del lujo"},"featured_media":633412,"template":"","meta":{"_has_post_settings":[]},"schools":[],"areas":[42],"subjects":[],"class_list":["post-633520","infographics","type-infographics","status-publish","has-post-thumbnail","hentry","areas-marketing-y-ventas"],"custom-fields":{"wpcf-infographic-media":["https:\/\/www.ie.edu\/insights\/wp-content\/uploads\/2017\/02\/La-formula-del-lujo-esp.jpg"],"wpcf-infographic-description":["El precio elevado es el elemento com\u00fan de los productos del sector del lujo, que Susana Campuzano, directora del Programa de Direcci\u00f3n y Gesti\u00f3n Estrat\u00e9gica del Universo del Lujo\u00a0en IE Business School, clasifica en doce categor\u00edas diferentes. Su estudio detallado del sector a lo largo de la historia le ha permitido crear un mapa de posicionamiento que sirva a las marcas como gu\u00eda para la definici\u00f3n de su identidad, su estrategia y los contenidos de su comunicaci\u00f3n.\r\n\r\n\u00a9 IE Insights."],"wpcf-infographic-extract-enable":["1"],"wpcf-infographic-extract":["Doce son las categor\u00edas de lujo que distingue <strong>Susana Campuzano<\/strong> y que se visualizan en esta infograf\u00eda."],"wpcf-insights-transcription":[""]},"_links":{"self":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/infographics\/633520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/infographics"}],"about":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/types\/infographics"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/media\/633412"}],"wp:attachment":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/media?parent=633520"}],"wp:term":[{"taxonomy":"schools","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/schools?post=633520"},{"taxonomy":"areas","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/areas?post=633520"},{"taxonomy":"subjects","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/subjects?post=633520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}