{"id":633534,"date":"2017-07-13T00:00:00","date_gmt":"2017-07-12T22:00:00","guid":{"rendered":"https:\/\/www.ie.edu\/insights\/latest-news\/infographics\/consumidor-senior\/"},"modified":"2019-02-04T15:58:03","modified_gmt":"2019-02-04T14:58:03","slug":"consumidor-senior","status":"publish","type":"infographics","link":"https:\/\/www.ie.edu\/insights\/es\/infografias\/consumidor-senior\/","title":{"rendered":"Consumidor s\u00e9nior"},"featured_media":633433,"template":"","meta":{"_has_post_settings":[]},"schools":[],"areas":[40,36,42],"subjects":[],"class_list":["post-633534","infographics","type-infographics","status-publish","has-post-thumbnail","hentry","areas-ciencias-humanas","areas-competitividad-y-crecimiento","areas-marketing-y-ventas"],"custom-fields":{"wpcf-infographic-media":["https:\/\/www.ie.edu\/insights\/wp-content\/uploads\/2017\/07\/Consumidor-senior-esp.jpg"],"wpcf-infographic-description":["Los consumidores s\u00e9nior representar\u00e1n casi el 50 % de la poblaci\u00f3n en 2050 y las marcas lo saben. Para muchas de ellas son unos clientes muy atractivos que suelen premiarlas con su fidelidad si saben dirigirse a ellos con la comunicaci\u00f3n adecuada. Esta infograf\u00eda ofrece algunas claves sobre las preferencias en bienes de consumo y ocio que muestra este colectivo, que tiene un creciente peso relativo en la poblaci\u00f3n y un alto nivel de gasto en estos cap\u00edtulos.\r\n\r\n\u00a9 IE Insights."],"wpcf-infographic-extract-enable":["1"],"wpcf-infographic-extract":["Por <strong>Norman Kurtis<\/strong>. Los consumidores s\u00e9nior representar\u00e1n casi el 50 % de la poblaci\u00f3n en 2050 y las marcas lo saben."]},"_links":{"self":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/infographics\/633534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/infographics"}],"about":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/types\/infographics"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/media\/633433"}],"wp:attachment":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/media?parent=633534"}],"wp:term":[{"taxonomy":"schools","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/schools?post=633534"},{"taxonomy":"areas","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/areas?post=633534"},{"taxonomy":"subjects","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/subjects?post=633534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}