{"id":633540,"date":"2017-09-27T00:00:00","date_gmt":"2017-09-26T22:00:00","guid":{"rendered":"https:\/\/www.ie.edu\/insights\/latest-news\/infographics\/tiendas-pop-up\/"},"modified":"2019-02-04T16:06:02","modified_gmt":"2019-02-04T15:06:02","slug":"tiendas-pop-up","status":"publish","type":"infographics","link":"https:\/\/www.ie.edu\/insights\/es\/infografias\/tiendas-pop-up\/","title":{"rendered":"Tiendas \u2018pop-up\u2019"},"featured_media":633442,"template":"","meta":{"_has_post_settings":[]},"schools":[],"areas":[36,44,42],"subjects":[],"class_list":["post-633540","infographics","type-infographics","status-publish","has-post-thumbnail","hentry","areas-competitividad-y-crecimiento","areas-estrategia","areas-marketing-y-ventas"],"custom-fields":{"wpcf-infographic-media":["https:\/\/www.ie.edu\/insights\/wp-content\/uploads\/2017\/09\/Tiendas-pop-up-esp.jpg"],"wpcf-infographic-description":["La proliferaci\u00f3n de tiendas \u2018pop-up\u2019 constata la importancia que est\u00e1n adquiriendo, no solo como una potente herramienta de prospecci\u00f3n de mercado, sino tambi\u00e9n para reforzar el reconocimiento de marca y potenciar la distribuci\u00f3n. Sin embargo, estas no son las \u00fanicas ventajas que aportan al mercado. Contar con unos objetivos claros contribuir\u00e1 a que este nuevo formato de tienda permita experimentar una serie de beneficios hasta ahora no contemplados, especialmente en segmentos de productos determinados o de car\u00e1cter estacional.\r\n\r\n\u00a9 IE Insights."],"wpcf-infographic-extract-enable":["1"],"wpcf-infographic-extract":["Por <strong>Teresa Serra y Roberto Manzano<\/strong>. La proliferaci\u00f3n de tiendas \u2018pop-up\u2019 constata su importancia para reforzar..."]},"_links":{"self":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/infographics\/633540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/infographics"}],"about":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/types\/infographics"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/media\/633442"}],"wp:attachment":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/media?parent=633540"}],"wp:term":[{"taxonomy":"schools","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/schools?post=633540"},{"taxonomy":"areas","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/areas?post=633540"},{"taxonomy":"subjects","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/subjects?post=633540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}