{"id":633556,"date":"2018-02-27T00:00:00","date_gmt":"2018-02-26T23:00:00","guid":{"rendered":"https:\/\/www.ie.edu\/insights\/latest-news\/infographics\/el-poder-del-storytelling-en-los-negocios\/"},"modified":"2019-02-04T16:17:48","modified_gmt":"2019-02-04T15:17:48","slug":"el-poder-del-storytelling-en-los-negocios","status":"publish","type":"infographics","link":"https:\/\/www.ie.edu\/insights\/es\/infografias\/el-poder-del-storytelling-en-los-negocios\/","title":{"rendered":"El poder del \u2018storytelling\u2019 en los negocios"},"featured_media":633466,"template":"","meta":{"_has_post_settings":[]},"schools":[],"areas":[36,42],"subjects":[],"class_list":["post-633556","infographics","type-infographics","status-publish","has-post-thumbnail","hentry","areas-competitividad-y-crecimiento","areas-marketing-y-ventas"],"custom-fields":{"wpcf-infographic-media":["https:\/\/www.ie.edu\/insights\/wp-content\/uploads\/2018\/02\/El-poder-del-storytelling-en-los-negocios-esp.jpg"],"wpcf-infographic-description":["La narrativa es una de las formas m\u00e1s efectivas de comunicaci\u00f3n, por lo que su utilizaci\u00f3n en el \u00e1mbito corporativo ofrece muchas posibilidades. En esta infograf\u00eda, Bego\u00f1a Gonz\u00e1lez-Cuesta, decana de Communication and Media en IE University, repasa el poder de la narrativa en las corporaciones, los beneficios que aporta y la importancia de que los profesionales se familiaricen con esta t\u00e9cnica.\r\n\r\n\u00a9 IE Insights."],"wpcf-infographic-extract-enable":["1"],"wpcf-infographic-extract":["En esta infograf\u00eda, <strong>Bego\u00f1a Gonz\u00e1lez-Cuesta<\/strong> repasa el poder de la narrativa en las corporaciones, los beneficios que aporta..."]},"_links":{"self":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/infographics\/633556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/infographics"}],"about":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/types\/infographics"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/media\/633466"}],"wp:attachment":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/media?parent=633556"}],"wp:term":[{"taxonomy":"schools","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/schools?post=633556"},{"taxonomy":"areas","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/areas?post=633556"},{"taxonomy":"subjects","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/subjects?post=633556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}