{"id":694910,"date":"2019-07-26T09:00:43","date_gmt":"2019-07-26T07:00:43","guid":{"rendered":"https:\/\/www.ie.edu\/insights\/?post_type=infographics&#038;p=694910"},"modified":"2025-03-17T20:33:43","modified_gmt":"2025-03-17T19:33:43","slug":"seis-pasos-para-conectar-con-tus-clientes-de-hoy-y-del-futuro","status":"publish","type":"infographics","link":"https:\/\/www.ie.edu\/insights\/es\/infografias\/seis-pasos-para-conectar-con-tus-clientes-de-hoy-y-del-futuro\/","title":{"rendered":"Seis pasos para conectar con tus clientes de hoy&#8230; y del futuro"},"featured_media":710928,"template":"","meta":{"_has_post_settings":[]},"schools":[49,53,55],"areas":[36,42],"subjects":[],"class_list":["post-694910","infographics","type-infographics","status-publish","has-post-thumbnail","hentry","schools-business-school-es","schools-human-sciences-and-technology-es","schools-university-es","areas-competitividad-y-crecimiento","areas-marketing-y-ventas"],"custom-fields":{"wpcf-infographic-media":["https:\/\/www.ie.edu\/insights\/wp-content\/uploads\/2019\/07\/Infografia-Metodo-Winners-esp.jpg"],"wpcf-infographic-description":["Situar al cliente en el centro de la estrategia es clave hoy en d\u00eda para cualquier negocio. No obstante, tambi\u00e9n es necesario tener en cuenta otros muchos aspectos para satisfacer sus requerimientos, integrando los canales f\u00edsicos y digitales y buscando nuevas formas de fidelizarlo. En esta infograf\u00eda, Pablo Foncillas D\u00edaz-Plaja, profesor de IE Business School, desgrana las claves de su m\u00e9todo Winners, desarrollado en su libro del mismo t\u00edtulo, una estrategia que permite conectar con los clientes, tanto B2B como B2C, y generar relaciones de valor con ellos.\r\n\r\n\u00a9 IE Insights."],"wpcf-infographic-extract-enable":["1"],"wpcf-infographic-extract":["En esta infograf\u00eda, <strong>Pablo Foncillas D\u00edaz-Plaja<\/strong> desgrana las claves de su m\u00e9todo Winners, una estrategia que permite conectar con los clientes, tanto B2B como B2C, y generar relaciones de valor con ellos."],"wpcf-insights-transcription":[""]},"_links":{"self":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/infographics\/694910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/infographics"}],"about":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/types\/infographics"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/media\/710928"}],"wp:attachment":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/media?parent=694910"}],"wp:term":[{"taxonomy":"schools","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/schools?post=694910"},{"taxonomy":"areas","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/areas?post=694910"},{"taxonomy":"subjects","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/subjects?post=694910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}