{"id":698526,"date":"2019-07-04T09:00:46","date_gmt":"2019-07-04T07:00:46","guid":{"rendered":"https:\/\/www.ie.edu\/insights\/?post_type=infographics&#038;p=698526"},"modified":"2025-03-17T20:33:47","modified_gmt":"2025-03-17T19:33:47","slug":"diez-claves-del-customer-centricity","status":"publish","type":"infographics","link":"https:\/\/www.ie.edu\/insights\/es\/infografias\/diez-claves-del-customer-centricity\/","title":{"rendered":"Diez claves del \u2018customer centricity\u2019"},"featured_media":703258,"template":"","meta":{"_has_post_settings":[]},"schools":[49,53,55],"areas":[44,42],"subjects":[],"class_list":["post-698526","infographics","type-infographics","status-publish","has-post-thumbnail","hentry","schools-business-school-es","schools-human-sciences-and-technology-es","schools-university-es","areas-estrategia","areas-marketing-y-ventas"],"custom-fields":{"wpcf-infographic-media":["https:\/\/www.ie.edu\/insights\/wp-content\/uploads\/2019\/07\/Infografia-customer-centricity-esp.jpg"],"wpcf-infographic-description":["Situar al cliente en el centro de la estrategia es uno de los objetivos que persiguen la mayor\u00eda de las organizaciones actuales para adecuar la oferta de productos y servicios a sus deseos. Sin embargo, este foco en el cliente no siempre se aplica de forma correcta debido a una err\u00f3nea interpretaci\u00f3n de lo que significa y de sus implicaciones. Mar\u00eda Eizaguirre, directora acad\u00e9mica del IE Center for Consumer Driven Growth, enumera en esta infograf\u00eda diez caracter\u00edsticas clave que definen las estrategias de \u2018customer centricity\u2019 para una aplicaci\u00f3n exitosa.\r\n\r\n\u00a9 IE Insights."],"wpcf-infographic-extract-enable":["1"],"wpcf-infographic-extract":["En esta infograf\u00eda, <strong>Mar\u00eda Eizaguirre<\/strong> enumera diez caracter\u00edsticas clave que definen las estrategias de \u2018customer centricity\u2019 para una aplicaci\u00f3n exitosa."],"wpcf-insights-transcription":[""]},"_links":{"self":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/infographics\/698526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/infographics"}],"about":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/types\/infographics"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/media\/703258"}],"wp:attachment":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/media?parent=698526"}],"wp:term":[{"taxonomy":"schools","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/schools?post=698526"},{"taxonomy":"areas","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/areas?post=698526"},{"taxonomy":"subjects","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/subjects?post=698526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}