{"id":634403,"date":"2018-09-04T00:00:00","date_gmt":"2018-09-03T22:00:00","guid":{"rendered":"https:\/\/www.ie.edu\/insights\/latest-news\/videos\/un-nuevo-marketing-digital-para-un-nuevo-entorno-financiero\/"},"modified":"2025-03-17T18:29:32","modified_gmt":"2025-03-17T17:29:32","slug":"un-nuevo-marketing-digital-para-un-nuevo-entorno-financiero","status":"publish","type":"videos","link":"https:\/\/www.ie.edu\/insights\/es\/videos\/un-nuevo-marketing-digital-para-un-nuevo-entorno-financiero\/","title":{"rendered":"Un nuevo m\u00e1rketing digital para un nuevo entorno financiero"},"featured_media":679412,"template":"","meta":{"_has_post_settings":[]},"schools":[],"areas":[38,41,42,46],"subjects":[],"class_list":["post-634403","videos","type-videos","status-publish","has-post-thumbnail","hentry","areas-control-y-finanzas","areas-innovacion","areas-marketing-y-ventas","areas-tecnologia"],"custom-fields":{"wpcf-video-media":["https:\/\/www.youtube.com\/watch?v=8RjlzYAzDTg"],"wpcf-video-description":["La transformaci\u00f3n digital est\u00e1 abriendo nuevas oportunidades a las organizaciones. En el sector financiero van de la mano de una serie de retos que hay que abordar, con las personas como factor central. Carlos Salda\u00f1a, director de m\u00e1rketing corporativo en IE Business School, conversa con Adriana Arismendi, directora de Mercadeo y Ventas Digitales Corporativas en el Grupo Bancolombia, sobre c\u00f3mo enfocar las estrategias de m\u00e1rketing digital en estos nuevos escenarios y c\u00f3mo crear experiencias que satisfagan las necesidades del cliente.\r\n\r\n\u00a9 IE Insights.\r\n\r\n&nbsp;"],"wpcf-video-extract-enable":["1"],"wpcf-video-extract":["<strong>Carlos Salda\u00f1a<\/strong> conversa con <strong>Adriana Arismendi<\/strong> sobre c\u00f3mo enfocar las estrategias de m\u00e1rketing digital..."],"wpcf-insights-transcription":[""]},"_links":{"self":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/videos\/634403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/videos"}],"about":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/types\/videos"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/media\/679412"}],"wp:attachment":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/media?parent=634403"}],"wp:term":[{"taxonomy":"schools","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/schools?post=634403"},{"taxonomy":"areas","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/areas?post=634403"},{"taxonomy":"subjects","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/subjects?post=634403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}