{"id":634405,"date":"2018-11-02T00:00:00","date_gmt":"2018-11-01T23:00:00","guid":{"rendered":"https:\/\/www.ie.edu\/insights\/latest-news\/videos\/ganar-o-perder-en-la-transformacion-digital\/"},"modified":"2025-03-17T18:29:17","modified_gmt":"2025-03-17T17:29:17","slug":"ganar-o-perder-en-la-transformacion-digital","status":"publish","type":"videos","link":"https:\/\/www.ie.edu\/insights\/es\/videos\/ganar-o-perder-en-la-transformacion-digital\/","title":{"rendered":"Ganar o perder en la transformaci\u00f3n digital"},"featured_media":679406,"template":"","meta":{"_has_post_settings":[]},"schools":[55],"areas":[36,41,42],"subjects":[],"class_list":["post-634405","videos","type-videos","status-publish","has-post-thumbnail","hentry","schools-university-es","areas-competitividad-y-crecimiento","areas-innovacion","areas-marketing-y-ventas"],"custom-fields":{"wpcf-video-media":["https:\/\/www.youtube.com\/watch?v=0sQ2_KG6Y3I"],"wpcf-video-description":["\u00bfC\u00f3mo llevar a cabo una transformaci\u00f3n digital desde la perspectiva de ventas? Esta es una de las cuestiones clave que hoy se plantean constantemente los responsables de las organizaciones. Sin embargo, al abordar esta estrategia, la mayor\u00eda de ellos ponen el foco en la parte digital sin entender que realmente se trata de un proceso de transformaci\u00f3n en el que la clave est\u00e1 en integrar lo mejor del mundo \u2018online\u2019 con lo mejor del mundo \u2018offline\u2019. Pablo Foncillas D\u00edaz-Plaja, profesor de IE Business School, explica en este v\u00eddeo c\u00f3mo acometer con \u00e9xito esta transformaci\u00f3n desde un enfoque integrado de los canales de ventas y las actividades comerciales.\r\n\r\n\u00a9 IE Insights.\r\n\r\n&nbsp;"],"wpcf-video-extract-enable":["1"],"wpcf-video-extract":["Por <strong>Pablo Foncillas D\u00edaz-Plaja<\/strong>. \u00bfC\u00f3mo llevar a cabo una transformaci\u00f3n digital desde la perspectiva de ventas?"],"wpcf-insights-transcription":[""]},"_links":{"self":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/videos\/634405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/videos"}],"about":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/types\/videos"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/media\/679406"}],"wp:attachment":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/media?parent=634405"}],"wp:term":[{"taxonomy":"schools","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/schools?post=634405"},{"taxonomy":"areas","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/areas?post=634405"},{"taxonomy":"subjects","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/subjects?post=634405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}