{"id":634416,"date":"2018-11-15T00:00:00","date_gmt":"2018-11-14T23:00:00","guid":{"rendered":"https:\/\/www.ie.edu\/insights\/latest-news\/videos\/conversacion-con-lars-johan-jarnheimer-presidente-de-ikea-group\/"},"modified":"2025-03-17T18:29:12","modified_gmt":"2025-03-17T17:29:12","slug":"conversacion-con-lars-johan-jarnheimer-presidente-de-ikea-group","status":"publish","type":"videos","link":"https:\/\/www.ie.edu\/insights\/es\/videos\/conversacion-con-lars-johan-jarnheimer-presidente-de-ikea-group\/","title":{"rendered":"Conversaci\u00f3n con Lars-Johan Jarnheimer, presidente de IKEA Group"},"featured_media":679404,"template":"","meta":{"_has_post_settings":[]},"schools":[],"areas":[36,44,45],"subjects":[],"class_list":["post-634416","videos","type-videos","status-publish","has-post-thumbnail","hentry","areas-competitividad-y-crecimiento","areas-estrategia","areas-talento"],"custom-fields":{"wpcf-video-media":["https:\/\/www.youtube.com\/watch?v=jBEUvYteWPs"],"wpcf-video-description":["En un entorno r\u00e1pidamente cambiante como el actual, las organizaciones deben evolucionar hacia organizaciones de aprendizaje para ser capaces de explorar y de responder con nuevas ideas y propuestas de valor. Para ello, es fundamental establecer una cultura corporativa que permita experimentar sin penalizar y promueva el contacto directo, constante y real con el cliente. Son muchas las compa\u00f1\u00edas que dicen potenciar este comportamiento, pero pocas las que lo adoptan de verdad. Lars-Johan Jarnheimer, presidente de IKEA Group, reflexiona sobre esto y comparte su experiencia al frente de este gigante de la distribuci\u00f3n con Jos\u00e9 Ignacio Gafo, decano asociado y profesor de M\u00e1rketing en IE Business School.\r\n\r\n&nbsp;\r\n\r\n\u00a9 IE Insights."],"wpcf-video-extract-enable":["1"],"wpcf-video-extract":["<strong>Lars-Johan Jarnheimer<\/strong> comparte su experiencia al frente de IKEA Group con <strong>Jos\u00e9 Ignacio Gafo<\/strong>."],"wpcf-insights-transcription":[""]},"_links":{"self":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/videos\/634416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/videos"}],"about":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/types\/videos"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/media\/679404"}],"wp:attachment":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/media?parent=634416"}],"wp:term":[{"taxonomy":"schools","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/schools?post=634416"},{"taxonomy":"areas","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/areas?post=634416"},{"taxonomy":"subjects","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/subjects?post=634416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}