{"id":643078,"date":"2019-03-21T09:00:52","date_gmt":"2019-03-21T08:00:52","guid":{"rendered":"https:\/\/www.ie.edu\/insights\/?post_type=videos&#038;p=643078"},"modified":"2025-03-17T18:28:10","modified_gmt":"2025-03-17T17:28:10","slug":"the-digital-way","status":"publish","type":"videos","link":"https:\/\/www.ie.edu\/insights\/es\/videos\/the-digital-way\/","title":{"rendered":"The Digital Way"},"featured_media":643074,"template":"","meta":{"_has_post_settings":[]},"schools":[49,50,51,53,55],"areas":[36,41,46],"subjects":[],"class_list":["post-643078","videos","type-videos","status-publish","has-post-thumbnail","hentry","schools-business-school-es","schools-executive-education-es","schools-exponential-learning-es","schools-human-sciences-and-technology-es","schools-university-es","areas-competitividad-y-crecimiento","areas-innovacion","areas-tecnologia"],"custom-fields":{"wpcf-video-media":["https:\/\/youtu.be\/_pnTWMdEVwQ"],"wpcf-video-description":["Cada vez m\u00e1s organizaciones son conscientes de la importancia estrat\u00e9gica de dar el salto hacia el mundo digital, un terreno no acotado exclusivamente para nativas digitales como Google o Uber. Las empresas que ya tienen una trayectoria y una historia cuentan con importantes ventajas competitivas para las que la digitalizaci\u00f3n crea una oportunidad \u00fanica. Para avanzar en este viaje, estas organizaciones deben tener en cuenta tres aspectos fundamentales sobre los que Borja Gonz\u00e1lez del Regueral, profesor de Business Analytics e Innovaci\u00f3n en IE Business School, nos habla en este v\u00eddeo.\r\n\r\n&nbsp;\r\n\r\n\u00a9 IE Insights."],"wpcf-video-extract-enable":["1"],"wpcf-video-extract":["Por\u00a0<strong>Borja Gonz\u00e1lez del Regueral<\/strong>. Cada vez m\u00e1s organizaciones son conscientes de la importancia estrat\u00e9gica de dar el salto hacia el mundo digital, un terreno no acotado exclusivamente para nativas digitales como Google o Uber."],"wpcf-insights-transcription":[""]},"_links":{"self":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/videos\/643078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/videos"}],"about":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/types\/videos"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/media\/643074"}],"wp:attachment":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/media?parent=643078"}],"wp:term":[{"taxonomy":"schools","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/schools?post=643078"},{"taxonomy":"areas","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/areas?post=643078"},{"taxonomy":"subjects","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/subjects?post=643078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}