{"id":670777,"date":"2019-05-10T08:30:23","date_gmt":"2019-05-10T06:30:23","guid":{"rendered":"https:\/\/www.ie.edu\/insights\/?post_type=videos&#038;p=670777"},"modified":"2025-03-17T18:25:00","modified_gmt":"2025-03-17T17:25:00","slug":"tres-retos-internos-de-la-estrategia-de-customer-centricity","status":"publish","type":"videos","link":"https:\/\/www.ie.edu\/insights\/es\/videos\/tres-retos-internos-de-la-estrategia-de-customer-centricity\/","title":{"rendered":"Tres retos internos de la estrategia de \u2018customer centricity\u2019"},"featured_media":670634,"template":"","meta":{"_has_post_settings":[]},"schools":[49,53,55],"areas":[36,44,42],"subjects":[],"class_list":["post-670777","videos","type-videos","status-publish","has-post-thumbnail","hentry","schools-business-school-es","schools-human-sciences-and-technology-es","schools-university-es","areas-competitividad-y-crecimiento","areas-estrategia","areas-marketing-y-ventas"],"custom-fields":{"wpcf-video-media":["https:\/\/youtu.be\/TMoRgNYXnc4"],"wpcf-video-description":["Crear una oferta y una marca que se posicione en la mente del cliente a partir del conocimiento de sus necesidades es clave en cualquier estrategia de \u2018customer centricity\u2019, pero \u00bfqu\u00e9 pasos hay que seguir para implementar esta estrategia a nivel interno? Willem de Bruijn, Global Brand Officer de Bahlsen, profundiza en esta conversaci\u00f3n con Tecla Keller, adjunta al vicepresidente de la Fundaci\u00f3n IE, en los retos internos a los que deben responder las organizaciones para abrazar una verdadera estrategia de centricidad en el cliente en la que todos los departamentos aporten valor al consumidor.\r\n\r\n&nbsp;\r\n\r\n\u00a9 IE Insights."],"wpcf-video-extract-enable":["1"],"wpcf-video-extract":["<strong>Willem de Bruijn<\/strong> profundiza en esta conversaci\u00f3n con <strong>Tecla Keller<\/strong> en los retos internos a los que deben responder las organizaciones para abrazar una verdadera estrategia de centricidad en el cliente en la que todos los departamentos aporten valor al consumidor."],"wpcf-insights-transcription":[""]},"_links":{"self":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/videos\/670777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/videos"}],"about":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/types\/videos"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/media\/670634"}],"wp:attachment":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/media?parent=670777"}],"wp:term":[{"taxonomy":"schools","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/schools?post=670777"},{"taxonomy":"areas","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/areas?post=670777"},{"taxonomy":"subjects","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/subjects?post=670777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}