{"id":687638,"date":"2019-01-30T10:00:49","date_gmt":"2019-01-30T09:00:49","guid":{"rendered":"https:\/\/www.ie.edu\/insights\/?post_type=videos&#038;p=687638"},"modified":"2025-03-17T18:28:45","modified_gmt":"2025-03-17T17:28:45","slug":"la-digitalizacion-del-viajero-premium","status":"publish","type":"videos","link":"https:\/\/www.ie.edu\/insights\/es\/videos\/la-digitalizacion-del-viajero-premium\/","title":{"rendered":"La digitalizaci\u00f3n del viajero \u2018premium\u2019"},"featured_media":689252,"template":"","meta":{"_has_post_settings":[]},"schools":[49,53,55],"areas":[42,43,46],"subjects":[],"class_list":["post-687638","videos","type-videos","status-publish","has-post-thumbnail","hentry","schools-business-school-es","schools-human-sciences-and-technology-es","schools-university-es","areas-marketing-y-ventas","areas-sociedad-smart","areas-tecnologia"],"custom-fields":{"wpcf-video-media":["https:\/\/www.youtube.com\/watch?v=-c_K2V-8sB8&feature=youtu.be"],"wpcf-video-description":["El viajero del segmento \u2018premium\u2019 cada vez consulta m\u00e1s Internet para buscar alojamiento, comprar billetes, comparar ofertas o preparar su experiencia en el lugar de destino de forma que sea lo m\u00e1s completa posible y ajustada a sus expectativas. Adem\u00e1s, tambi\u00e9n comparte m\u00e1s sus viajes en las redes sociales. Se trata de un perfil cada vez m\u00e1s digital, lo que abre nuevas oportunidades para los diversos agentes involucrados en la generaci\u00f3n de estas experiencias. En esta conversaci\u00f3n, Mar\u00eda Eugenia Gir\u00f3n, directora ejecutiva del IE Mastercard Premium &amp; Prestige Business Observatory, y Diana Robino, Global Enterprise Partnerships SVP en Mastercard, reflexionan sobre este reto y sobre c\u00f3mo est\u00e1n respondiendo a \u00e9l los m\u00faltiples proveedores que trabajan en este ecosistema.\r\n\r\n&nbsp;\r\n\r\n\u00a9 IE Insights."],"wpcf-video-extract-enable":["1"],"wpcf-video-extract":["Conversaci\u00f3n entre\u00a0<strong>Mar\u00eda Eugenia Gir\u00f3n<\/strong> y <strong>Diana Robino<\/strong>.\u00a0El viajero del segmento \u2018premium\u2019 cada vez consulta m\u00e1s Internet para buscar alojamiento, comprar billetes, comparar ofertas o preparar su experiencia en el lugar de destino de forma que sea lo m\u00e1s completa posible y ajustada a sus expectativas."],"wpcf-insights-transcription":[""]},"_links":{"self":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/videos\/687638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/videos"}],"about":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/types\/videos"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/media\/689252"}],"wp:attachment":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/media?parent=687638"}],"wp:term":[{"taxonomy":"schools","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/schools?post=687638"},{"taxonomy":"areas","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/areas?post=687638"},{"taxonomy":"subjects","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/subjects?post=687638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}