{"id":707382,"date":"2019-04-01T09:00:53","date_gmt":"2019-04-01T07:00:53","guid":{"rendered":"https:\/\/www.ie.edu\/insights\/?post_type=videos&#038;p=707382"},"modified":"2025-03-17T18:28:05","modified_gmt":"2025-03-17T17:28:05","slug":"los-ingredientes-del-universo-del-lujo","status":"publish","type":"videos","link":"https:\/\/www.ie.edu\/insights\/es\/videos\/los-ingredientes-del-universo-del-lujo\/","title":{"rendered":"Los ingredientes del universo del lujo"},"featured_media":709411,"template":"","meta":{"_has_post_settings":[]},"schools":[49,55],"areas":[44,42],"subjects":[],"class_list":["post-707382","videos","type-videos","status-publish","has-post-thumbnail","hentry","schools-business-school-es","schools-university-es","areas-estrategia","areas-marketing-y-ventas"],"custom-fields":{"wpcf-video-media":["https:\/\/www.youtube.com\/watch?v=7iJ143sDtV8"],"wpcf-video-description":["El sector del lujo suscita un gran inter\u00e9s, no solo por el tipo de productos que lo conforman, sino tambi\u00e9n por todos los ingredientes que forman parte de un producto, servicio o marca de lujo. Susana Campuzano, directora del programa de Direcci\u00f3n y Gesti\u00f3n Estrat\u00e9gica del Universo del Lujo de IE Business School, desgrana en este v\u00eddeo esos atributos que forman parte del lujo, como la exclusividad, la creatividad, la innovaci\u00f3n, la experiencia y la recuperaci\u00f3n de lo artesanal. A todos ellos se suma la personalizaci\u00f3n, adaptada a la medida del cliente y a sus propios gustos.\r\n\r\n&nbsp;\r\n\r\n\u00a9 IE Insights."],"wpcf-video-extract-enable":["1"],"wpcf-video-extract":["En este v\u00eddeo, <strong>Susana Campuzano<\/strong> desgrana los atributos que forman parte del lujo, como la exclusividad, la creatividad, la innovaci\u00f3n, la experiencia y la recuperaci\u00f3n de lo artesanal. A todos ellos se suma la personalizaci\u00f3n, adaptada a la medida del cliente y a sus propios gustos."],"wpcf-insights-transcription":[""]},"_links":{"self":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/videos\/707382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/videos"}],"about":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/types\/videos"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/media\/709411"}],"wp:attachment":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/media?parent=707382"}],"wp:term":[{"taxonomy":"schools","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/schools?post=707382"},{"taxonomy":"areas","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/areas?post=707382"},{"taxonomy":"subjects","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/subjects?post=707382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}