{"id":716508,"date":"2019-08-19T09:00:49","date_gmt":"2019-08-19T07:00:49","guid":{"rendered":"https:\/\/www.ie.edu\/insights\/?post_type=videos&#038;p=716508"},"modified":"2025-03-17T18:24:06","modified_gmt":"2025-03-17T17:24:06","slug":"el-futuro-del-lujo","status":"publish","type":"videos","link":"https:\/\/www.ie.edu\/insights\/es\/videos\/el-futuro-del-lujo\/","title":{"rendered":"El futuro del lujo"},"featured_media":716505,"template":"","meta":{"_has_post_settings":[]},"schools":[49,53,55],"areas":[41,42,46],"subjects":[],"class_list":["post-716508","videos","type-videos","status-publish","has-post-thumbnail","hentry","schools-business-school-es","schools-human-sciences-and-technology-es","schools-university-es","areas-innovacion","areas-marketing-y-ventas","areas-tecnologia"],"custom-fields":{"wpcf-video-media":["https:\/\/www.youtube.com\/watch?v=LV0de_wPHcs"],"wpcf-video-description":["El mercado del lujo ha evolucionado, pasando de basarse en la exclusividad y el m\u00e1rketing de producto a centrarse m\u00e1s en la experiencia de emociones y vivencias, pero \u00bfhacia d\u00f3nde se dirige? Susana Campuzano, directora del Programa de Direcci\u00f3n y Gesti\u00f3n Estrat\u00e9gica del Universo del Lujo de IE Business School, reflexiona sobre el lujo de prop\u00f3sito, en el que las llamadas \u2018meaningful brands\u2019 se centrar\u00e1n en mejorar la vida del cliente. La autenticidad y la responsabilidad corporativa ser\u00e1n los valores del lujo del futuro que, mezclados con la tecnolog\u00eda y la personalizaci\u00f3n, derivar\u00e1n en una experiencia de cliente que ser\u00e1 el gran \u2018driver\u2019 de este mercado.\r\n\r\n&nbsp;\r\n\r\n\u00a9 IE Insights."],"wpcf-video-extract-enable":["1"],"wpcf-video-extract":["El mercado del lujo ha evolucionado, pasando de basarse en la exclusividad y el m\u00e1rketing de producto a centrarse m\u00e1s en la experiencia de emociones y vivencias, pero \u00bfhacia d\u00f3nde se dirige? <strong>Susana Campuzano<\/strong> reflexiona sobre el lujo de prop\u00f3sito, en el que las llamadas \u2018meaningful brands\u2019 se centrar\u00e1n en mejorar la vida del cliente."],"wpcf-insights-transcription":[""]},"_links":{"self":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/videos\/716508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/videos"}],"about":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/types\/videos"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/media\/716505"}],"wp:attachment":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/media?parent=716508"}],"wp:term":[{"taxonomy":"schools","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/schools?post=716508"},{"taxonomy":"areas","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/areas?post=716508"},{"taxonomy":"subjects","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/subjects?post=716508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}