{"id":804634,"date":"2020-01-28T09:05:24","date_gmt":"2020-01-28T08:05:24","guid":{"rendered":"https:\/\/www.ie.edu\/insights\/?post_type=videos&#038;p=804634"},"modified":"2025-03-17T18:22:28","modified_gmt":"2025-03-17T17:22:28","slug":"los-tres-pilares-del-nuevo-customer-centricity","status":"publish","type":"videos","link":"https:\/\/www.ie.edu\/insights\/es\/videos\/los-tres-pilares-del-nuevo-customer-centricity\/","title":{"rendered":"Los tres pilares del nuevo \u2018customer centricity\u2019"},"featured_media":804633,"template":"","meta":{"_has_post_settings":[]},"schools":[49,53,55],"areas":[36,44,42],"subjects":[],"class_list":["post-804634","videos","type-videos","status-publish","has-post-thumbnail","hentry","schools-business-school-es","schools-human-sciences-and-technology-es","schools-university-es","areas-competitividad-y-crecimiento","areas-estrategia","areas-marketing-y-ventas"],"custom-fields":{"wpcf-video-media":["https:\/\/youtu.be\/9TDWpxRsLBw"],"wpcf-video-description":["La estrategia del m\u00e1rketing de centricidad en el cliente o \u2018customer centricity\u2019 necesita ser revisada para incorporar nuevos retos, a la luz de las m\u00e1s recientes investigaciones que se monitorizan y analizan desde el IE Center for Consumer Driven Growth. En este v\u00eddeo, Laura Illia, miembro acad\u00e9mico del centro y profesora en IE University, conversa con Tecla Keller, adjunta al vicepresidente de la Fundaci\u00f3n IE, sobre los tres pilares del m\u00e1rketing en los que las organizaciones deber\u00edan estar trabajando.\r\n\r\n&nbsp;\r\n\r\n\u00a9 IE Insights."],"wpcf-video-extract-enable":["1"],"wpcf-video-extract":["La estrategia del m\u00e1rketing de centricidad en el cliente o \u2018customer centricity\u2019 necesita ser revisada para incorporar nuevos retos, a la luz de las m\u00e1s recientes investigaciones que se monitorizan y analizan desde el IE Center for Consumer Driven Growth. En este v\u00eddeo, <strong>Laura Illia<\/strong> conversa con <strong>Tecla Keller<\/strong> sobre los tres pilares del m\u00e1rketing en los que las organizaciones deber\u00edan estar trabajando."],"wpcf-insights-transcription":[""]},"_links":{"self":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/videos\/804634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/videos"}],"about":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/types\/videos"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/media\/804633"}],"wp:attachment":[{"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/media?parent=804634"}],"wp:term":[{"taxonomy":"schools","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/schools?post=804634"},{"taxonomy":"areas","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/areas?post=804634"},{"taxonomy":"subjects","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/es\/wp-json\/wp\/v2\/subjects?post=804634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}