Conquering the Audience

Conquistar a la audiencia

The influence leaders exert depends largely on their actions, but also on their ability to communicate. To conquer your audience, it is essential to consider aspects such as the context and focus of the message you want to convey, but the key to winning over your audience is understanding what really influences them. In this podcast, Erik W. Hiep, Professor in the Human Resources and Organizational Behavior Area at IE Business School, reflects on the importance of leaders establishing an effective communication strategy.

 

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