What is innovation today and why is it important to keep innovating? What role does entrepreneurship play in this innovation? Paris de l’Etraz, Professor of Entrepreneurship and Director of Venture Lab at IE Business School, reflects on the importance of organizations facilitating innovation and doing so under two premises: creating new experiences and getting to know their customers better. Thus, in addition to technologies such as big data, the change of mentality in employees will be key; it is what has been called “professional emotional intelligence.”
© IE Insights.