One of the great challenges that companies face is the decision about whether to diversify their lines of business. This is a key decision, since it involves increasing revenues by gaining access to more markets. However, it also entails the liability of having to face new competitors and adopt new processes. In this podcast, Juan Santaló, Professor of Strategic Management at IE Business School, reflects on how companies can diversify efficiently and what tools they can use set this process in motion.
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