By Waya Quiviger. C.K. Prahalad first coined the term ‘Bottom of the Pyramid’ (BoP) in his influential 2004 book: ‘The Fortune at the Bottom of the Pyramid’. In it he advanced that poverty could be eradicated by serving the needs of the world’s poorest. The BoP represents the largest but poorest socioeconomic group, over 4 billion people or about 2/3 of humanity.
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