By Waya Quiviger. C.K. Prahalad first coined the term ‘Bottom of the Pyramid’ (BoP) in his influential 2004 book: ‘The Fortune at the Bottom of the Pyramid’. In it he advanced that poverty could be eradicated by serving the needs of the world’s poorest. The BoP represents the largest but poorest socioeconomic group, over 4 billion people or about 2/3 of humanity.
When people do not understand your role, be careful. You cannot be disruptive if they do not understand why and what you do it for.
I took the risk of working at Booking.com without having a successful business plan because we believed in what we did, in offering people something better through technology.
