{"id":633607,"date":"2016-10-11T00:00:00","date_gmt":"2016-10-10T22:00:00","guid":{"rendered":"https:\/\/www.ie.edu\/insights\/latest-news\/articles\/5-must-dos-impeccable-personal-branding\/"},"modified":"2020-10-28T18:25:22","modified_gmt":"2020-10-28T17:25:22","slug":"5-must-dos-impeccable-personal-branding","status":"publish","type":"articles","link":"https:\/\/www.ie.edu\/insights\/articles\/5-must-dos-impeccable-personal-branding\/","title":{"rendered":"5 Must do\u2019s for an impeccable personal branding"},"featured_media":636526,"template":"","meta":{"_has_post_settings":[]},"schools":[],"areas":[16,25],"subjects":[],"class_list":["post-633607","articles","type-articles","status-publish","has-post-thumbnail","hentry","areas-competitiveness-growth","areas-talent"],"custom-fields":{"wpcf-article-summary-enable":["1"],"wpcf-article-summary":["Developing a personal brand is the key to standing out. Amazon founder Jeff Bezos defines a personal brand as \u201cwhat people say about you when you\u2019re not in the room.\u201d There are various ways to control other people\u2019s perception of you. One is to build a pitch about yourself that listeners will find memorable. Another is to develop an online presence, selecting platforms strategically to get the most out of the effort you put in. Consistency is another key factor: always use the same contact details online and offline. Finally, always be honest and show your professionalism."],"wpcf-article-leadin":["Just like businesses, individuals also need to find ways to stand out from the herd. Good personal branding is essential. Good presentation, online presence, consistency... demonstrate it and keep it up. These five tips can help you achieve your perfect personal brand."],"wpcf-article-body":["What is personal branding? Our favorite definition is the one from Amazon\u2019s founder Jeff Bezos, \u201cYour brand is what people say about you when you\u2019re not in the room.\u201d Here are five must do\u2019s for an impeccable personal branding.\r\n\r\n&nbsp;\r\n\r\n<strong>1. Build a pitch<\/strong>\r\n\r\nHave a 30-second pitch about yourself ready for the next time someone asks. Make it memorable! Don\u2019t just say \u201cI\u2019m a consultant\u201d. Instead, go with \u201cI am a well-rounded manager with broad experience in different industries at a top tier consultancy firm. My projects include helping an airline negotiate new labor agreements with their unions, defining a strategy to enter the construction market of nuclear power plants, and improving the EBIDTA of a technology firm, to name a few\u201d. After you have your first pitch ready, keep working on it! Develop oral and written pitch versions of 30, 60 and 90 seconds length.\r\n\r\n&nbsp;\r\n\r\n<strong>2. Be online<\/strong>\r\n\r\nNo need to say it, it is mandatory to have an online presence. The basics are LinkedIn, Twitter, Facebook and Google+. Use other networks if it makes sense in your area. Do you want to go for the extra mile? There are many options available: create a personal website, upload your personal pitch to YouTube, create and maintain a blog to increase your credibility, upload content to SlideShare or other online knowledge sharing platforms. Remember to be strategic as you won\u2019t have time to keep up with everything, so it\u2019s better if you choose to do a few things really well.\r\n\r\n&nbsp;\r\n\r\n<strong>3. Be consistent<\/strong>\r\n\r\nHave a consistent online and offline presence \u2013 use the same name, e-mail and telephone number always. Whether it is LinkedIn or a paper business card, consistency is key. If your name is very common, instead of using name + surname, you may use two names + one surname or one name + two surnames (this changes a lot depending on which country you are based). In any case, it is not recommended to use more than three names. Also make sure you\u2019re claiming all of the pertinent online domains and invest 15\u20ac on a domain name.\r\n\r\n&nbsp;\r\n\r\n<strong>4. Tell it, but more importantly, show it<\/strong>\r\n\r\nThe more experience you get, the more opportunity you have to reinforce your brand. Keep in mind that your pitch and online presence are only the starting point, but what really matters is that you prove to be an excellent professional. Do this by honoring your commitments, always deliver your best work and be ethical. The best branding is the one you get when others recognize your value and refer you to their contacts.\r\n\r\n&nbsp;\r\n\r\n<strong>5. Do not relax<\/strong>\r\n\r\nPersonal branding, like your life and your career, is a work in progress. Definitely it is something to be built over time and not only when you are thinking about changing jobs. Keep up with your strategy, make regu\u00adlar updates to your online profiles and maximize the offline, i.e. real life connections. To meet people is still the best way to engage and create opportunities.\r\n\r\n&nbsp;\r\n\r\n\u00a9 IE Ideas.\r\n\r\n&nbsp;"],"wpcf-article-extract-enable":["1"],"wpcf-article-extract":["By <strong>Margarida Constantino<\/strong>. Just like businesses, individuals also need to find ways to stand out from the herd."]},"_links":{"self":[{"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/articles\/633607","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/articles"}],"about":[{"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/types\/articles"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/media\/636526"}],"wp:attachment":[{"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/media?parent=633607"}],"wp:term":[{"taxonomy":"schools","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/schools?post=633607"},{"taxonomy":"areas","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/areas?post=633607"},{"taxonomy":"subjects","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/subjects?post=633607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}