{"id":633883,"date":"2018-08-16T00:00:00","date_gmt":"2018-08-15T22:00:00","guid":{"rendered":"https:\/\/www.ie.edu\/insights\/latest-news\/articles\/big-data-on-reputation-in-b2b\/"},"modified":"2019-02-06T12:34:24","modified_gmt":"2019-02-06T11:34:24","slug":"big-data-on-reputation-in-b2b","status":"publish","type":"articles","link":"https:\/\/www.ie.edu\/insights\/articles\/big-data-on-reputation-in-b2b\/","title":{"rendered":"Big Data on Reputation in B2B"},"featured_media":636294,"template":"","meta":{"_has_post_settings":[]},"schools":[29],"areas":[21,26],"subjects":[],"class_list":["post-633883","articles","type-articles","status-publish","has-post-thumbnail","hentry","schools-business-school","areas-innovation","areas-technology"],"custom-fields":{"wpcf-article-leadin":["Reputation has become a key factor for selecting the best service provider. With the vast array of options offered by an increasingly global and service-oriented market, big data and new technologies are the perfect ally when making this decision."],"wpcf-article-body":["Leveraging new technologies<\/a> to measure business reputation opens the door to a new management model for choosing suppliers, which is extremely useful with the collaborative systems currently in use.\r\n\r\nData analytics makes it possible to determine whether the virtual agents operating in the market can be top suppliers, according to the quality and compliance of the service levels they provide. It is important to remember that one of the factors when searching for a supplier is their reputation and good work in the market, along with the product or service they offer.\r\n\r\nVirtual organizations can be defined as a set of users and real entities that provide resources to an online storage network for shared use by all. These are highly dynamic agents among whom data flows in all directions. Therefore, using the more technical companies is perhaps the best way to further develop computational reputation models.\r\n
Creating trust or distrust in the market can determine the success or failure of any organization.<\/blockquote>\r\nThe service-oriented economy<\/strong>\r\n\r\nBusiness is becoming increasingly more service oriented. Given this \u201cservitization\u201d of products, in order to make a decision on hiring a company it is vital to analyze and measure its reputation based on the quality of the service it offers. One feasible area for developing such analytics could be cloud computing or grid computing, where the model has already proven to be effective. The latest trend now involves analysis of Internet of Things (IoT) providers, with a system based on standard protocols.\r\n\r\nThe same service might be offered by a multitude of suppliers and one of the strongest arguments for hiring them is their reputation level. Generally used throughout the world, the concept of reputation covers such areas as the humanities<\/a>, arts, social sciences<\/a> and, more recently, digital environments. Creating trust or distrust in the market can determine the success or failure of any organization.\r\n\r\n \r\n\r\nThe importance of SLAs<\/strong>\r\n\r\nA service level agreement (SLA) is used to measure the quality of service with data provided directly or indirectly, reflecting the degree of compliance. This variable studied over the long term automatically gives a reputational value for any service offered by an organization. Although it is the clearest way to measure a company\u2019s reputation, this is just one of the criteria provided by the model. Additional indicators can also be studied, such as the level of security provided by a service. The variety of criteria brings greater guarantees for choosing the best provider, while each industry offers specific indicators that the model can adopt. The more information provided, the more accurate results the system provides.\r\n\r\nThe only requirement of the system is that the criterion must be monitorable and measurable. This is the only way for the expected value of a service to be compared with the real value obtained through monitoring.\r\n
If cheapest price is the deciding factor, the system will detect not only the provider that offers the service at the lowest price, but also the one with the best reputation in the market.<\/blockquote>\r\nRequirements for adopting the model<\/strong>\r\n\r\nImplementing this reputation management model requires a computational platform (monitor) that collects data from a service company, and aggregates real-time data on its performance. Big data is now capable of gathering a multitude of information from different sources and environments (consumers, other companies, stakeholders, social networks, blogs, etc.) and calculate the reputation automatically, something that is not new to the IT directors of any organization. Thus, anyone who wants to implement this way of choosing their partners does not have to make a major effort financially<\/a>.\r\n\r\nThe tests done so far show that, if the reputation component is included in the search for the best supplier, the final selection offers greater guarantees in the subsequent service. For example, a multinational tech<\/a> company could choose a transport provider through a public tender accessed by companies analyzed with this reputational model. In accordance with the criteria provided by the model, it was possible to select the entity with the greatest differential value among the candidates.\r\n\r\nIn other words, if cheapest price is the deciding factor, the system will detect not only the provider that offers the service at the lowest price, but also the one with the best reputation in the market.\r\n\r\nOnce again, technology<\/a>, especially artificial intelligence, is capable of performing a task that would be tedious for a human in time and resources, given the large number of competitors in the digital market, and the variety of selection criteria. Very quickly, an application is able to find the best supplier in a market that might offer more than a thousand options. This is something we would have loved to have at our disposal a long time ago to be successful in this type of decision making.\r\n\r\n \r\n\r\n
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About the model<\/strong><\/span><\/h4>\r\n
    \r\n \t
  • Its study and interest focuses on service-oriented organizations, creating the reputation of a provider by aggregating the reputation of the services offered by that provider.<\/span><\/li>\r\n<\/ul>\r\n
      \r\n \t
    • It is based on a monitor with information stored about a particular service.<\/span><\/li>\r\n<\/ul>\r\n
        \r\n \t
      • A tuple (data sequence) is created with the following elements: temporal marker, event, consumers, entity, subject, identifier of the virtual organization and X number of attributes.<\/span><\/li>\r\n<\/ul>\r\n\r\n
        \r\n\r\n \r\n\r\n\u00a9 IE Insights.\r\n\r\n "],"wpcf-article-extract-enable":["1"],"wpcf-article-extract":["By \u00c1lvaro Arenas<\/strong>. Reputation has become a key factor for selecting the best service provider."],"wpcf-article-summary-enable":["1"],"wpcf-article-summary":["Given the shift in business dynamics toward a more service-oriented context, choosing the best provider to meet the needs of an organization is not always a simple task. New technologies and big data become key tools to measure the business reputation and good work of these suppliers based on different criteria, such as the established service level agreements (SLA). All this information, derived from different sources and efficiently managed thanks to the adoption of a reputation management model, will allow all the data on a service company to be gathered so that its quality can be known in detail. How to establish this model of reputation management will be vital for organizations looking to select the best service provider or, at least, the one that best suits their needs."]},"_links":{"self":[{"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/articles\/633883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/articles"}],"about":[{"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/types\/articles"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/media\/636294"}],"wp:attachment":[{"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/media?parent=633883"}],"wp:term":[{"taxonomy":"schools","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/schools?post=633883"},{"taxonomy":"areas","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/areas?post=633883"},{"taxonomy":"subjects","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/subjects?post=633883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}