{"id":695358,"date":"2019-06-20T08:30:36","date_gmt":"2019-06-20T06:30:36","guid":{"rendered":"https:\/\/www.ie.edu\/insights\/?post_type=articles&#038;p=695358"},"modified":"2019-06-19T18:44:25","modified_gmt":"2019-06-19T16:44:25","slug":"is-your-feedback-effective","status":"publish","type":"articles","link":"https:\/\/www.ie.edu\/insights\/articles\/is-your-feedback-effective\/","title":{"rendered":"Is Your Feedback Effective?"},"featured_media":695359,"template":"","meta":{"_has_post_settings":[]},"schools":[29,33,35],"areas":[16,20],"subjects":[],"class_list":["post-695358","articles","type-articles","status-publish","has-post-thumbnail","hentry","schools-business-school","schools-human-sciences-and-technology","schools-university","areas-competitiveness-growth","areas-human-behavior"],"custom-fields":{"wpcf-article-leadin":["Do you ever feel that the feedback you give doesn\u2019t have its intended impact? You are not alone. Studies have shown that a third of feedback interventions fail and another 15% result in no meaningful performance improvement."],"wpcf-article-body":["Some of the reasons why feedback fails are well understood: weak structure, few supporting examples, non-empathic messaging, poor timing, etc. Two other factors are equally important but less widely recognized: a failure to match the feedback to the circumstances and an overly serious delivery that shuts down the recipient\u2019s ability to learn.\r\n\r\nTo address these challenges, we have developed a model that helps managers adjust the context and tone of their feedback. Think of it as a buffet offering six types of feedback, each represented by a type of sandwich. On this menu, the protein filling is the constructive feedback and the carbohydrates are the positive messaging.\r\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.ie.edu\/insights\/wp-content\/uploads\/2019\/06\/Es-tu-feedback-eficaz-eng-Recuadro.jpg\"><img class=\"aligncenter wp-image-695361\" src=\"https:\/\/www.ie.edu\/insights\/wp-content\/uploads\/2019\/06\/Es-tu-feedback-eficaz-eng-Recuadro.jpg\" alt=\"Es tu feedback eficaz eng - Recuadro\" width=\"800\" height=\"1080\" \/><\/a><\/p>\r\n<strong>The perils of serving up the wrong sandwich<\/strong>\r\n\r\nIf you provide largely passive feedback\u2014which isn\u2019t really feedback at all\u2014your people are unlikely to <a href=\"https:\/\/www.ie.edu\/insights\/topics\/all\/competitiveness-growth\/all\/all\/\" target=\"_blank\" rel=\"noopener\">grow<\/a>. Thus, you do them a disservice as a manager. Our research shows that recipients want almost 20 times as much feedback as they get.\r\n\r\nIf you do not give positive feedback, you are less likely to encourage good <a href=\"https:\/\/www.ie.edu\/insights\/topics\/all\/human-behavior\/all\/all\/\" target=\"_blank\" rel=\"noopener\">behavior<\/a> and strengthen the recipient\u2019s self-confidence. You also decrease your chances of building a relationship or establishing the necessary trust for your negative feedback to be well received.\r\n\r\nSuggestive feedback is particularly dangerous. Managers may think they have conveyed the message, but the recipients often barely hear it\u2014or even hear the opposite. Thus, they continue their frustrating <a href=\"https:\/\/www.ie.edu\/insights\/topics\/all\/human-behavior\/all\/all\/\" target=\"_blank\" rel=\"noopener\">behavior<\/a>, while others become more irate. This type of feedback is not specific enough for people to understand what they should actually change, nor is it arousing enough to propel someone into doing the necessary hard work.\r\n\r\nThe trouble with constructive feedback is that people think the associated positive feedback is window dressing included only to soften the blow. So, they disregard it even though it actually is bona-fide feedback.\r\n\r\nTransformative feedback frequently does not hit the mark due to wording and tone. It is often delivered when the provider is emotional, if not exasperated. The message therefore comes across more negatively, and less supportively, than intended.\r\n\r\nThe typical hazard with save-ative (\u201cor else!\u201d) feedback is not giving it early enough to prevent derailment.\r\n<blockquote>If you do not give positive feedback, you are less likely to encourage good behavior and strengthen the recipient\u2019s self-confidence.<\/blockquote>\r\n<strong>Recommendations <\/strong>\r\n\r\nThese dangers can be avoided by selecting feedback type circumstantially. A situational feedback model enables you to make choices about what sort of feedback to provide in different situations depending on the goal, severity, learner openness to personal change, and unit culture.\r\n\r\n&nbsp;\r\n\r\n<span style=\"color: #00328d;\">1. Heighten your awareness<\/span>\r\n<ul>\r\n \t<li><span style=\"color: #00328d;\">Become more self-aware.<\/span> One way of doing this is to distribute 100 points among the six categories, according to the relative proportion of types of feedback you generally provide. Reflect on the changes you might make to deploy a more situational approach. Then ask your typical feedback recipients to do the same exercise for you. Notice the ways in which their perception differs from yours.<\/li>\r\n \t<li><span style=\"color: #00328d;\">Adapt to each individual.<\/span> To improve your results, ask your feedback recipients to repeat the aforementioned distribution in terms of what they would find most helpful. Look for ways to make the changes each person wants.<\/li>\r\n \t<li><span style=\"color: #00328d;\">Consider the context.<\/span> Reflect on all the comments you have received to determine whether your personal distribution is culturally aligned. If there is significant misalignment, make whatever changes are appropriate.<\/li>\r\n<\/ul>\r\n&nbsp;\r\n\r\n<span style=\"color: #00328d;\">2. Optimize<\/span>\r\n<ul>\r\n \t<li><span style=\"color: #00328d;\">Catch them doing it right.<\/span> Unless you already give a lot of positive feedback, you should give much more on a regular basis. (The ideal ratio is 6:1.) Also, serve only scones in group situations, reserving the other sandwiches for private conversations.<\/li>\r\n \t<li><span style=\"color: #00328d;\">Don\u2019t beat around the bush.<\/span> Ensure that all of your feedback is direct, specific, and <a href=\"https:\/\/www.ie.edu\/insights\/topics\/all\/human-behavior\/all\/all\/\" target=\"_blank\" rel=\"noopener\">behavioral<\/a>. Then check that the message has been heard as intended and accepted.<\/li>\r\n \t<li><span style=\"color: #00328d;\">Give options.<\/span> When providing constructive feedback, ask whether the recipient would prefer to hear the positive or constructive observations first\u2014mentioning that both are genuine and valuable.<\/li>\r\n \t<li><span style=\"color: #00328d;\">Watch your words and tone.<\/span> Even high performers, who generally welcome improvement feedback, are sensitive to how it is delivered.<\/li>\r\n \t<li><span style=\"color: #00328d;\">Don\u2019t wait until the 11<sup>th<\/sup> hour.<\/span> Be sure to provide SOS feedback well before it\u2019s too late.<\/li>\r\n<\/ul>\r\n&nbsp;\r\n\r\n<span style=\"color: #00328d;\">3.\u00a0Decrease anxiety<\/span>\r\n<ul>\r\n \t<li><span style=\"color: #00328d;\">Avoid trauma.<\/span> To reduce the stigma of feedback and make the exchange more natural, integrate the sandwich language. Tell stories, use analogies, lighten up. Instead of asking \u201cWould you like some feedback?\u201d\u2014a question that inspires terror in the souls of most people\u2014ask if they are in the mood for some turkey or shrimp.<\/li>\r\n \t<li><span style=\"color: #00328d;\">Spread the model.<\/span> When everyone feels comfortable using this terminology, the quality of feedback will improve and the associated angst will abate considerably.<\/li>\r\n<\/ul>\r\n<blockquote>A situational feedback model enables you to make choices about what sort of feedback to provide in different situations.<\/blockquote>\r\n<strong>Some parting thoughts<\/strong>\r\n<ul>\r\n \t<li><span style=\"color: #00328d;\">Adjust to the situation.<\/span> Decide what sort of feedback to provide in each situation according to your goal, the severity of the problem, learner openness to personal change, and the unit culture.<\/li>\r\n<\/ul>\r\n<ul>\r\n \t<li><span style=\"color: #00328d;\">Continuously improve.<\/span> After each feedback interaction, review what you did and decide whether you used the right approach. Use what you learned to become more effective in future situations.<\/li>\r\n<\/ul>\r\n<ul>\r\n \t<li><span style=\"color: #00328d;\">Make no excuses.<\/span> Most people want\u2014and need\u2014feedback. Deliver on your leadership accountability! Follow the advice of the New York City subway system: \u201cIf you see something, say something.\u201d<\/li>\r\n<\/ul>\r\nBe intentionally versatile and remember that feedback is the lunch of learners. Don\u2019t let them go hungry.\r\n\r\n&nbsp;\r\n\r\n<hr \/>\r\n\r\n<span style=\"color: #00328d;\">This article represents the authors\u2019 personal opinions and not those of their employers or affiliated organizations.<\/span>\r\n\r\n<hr \/>\r\n\r\n&nbsp;\r\n\r\n\u00a9 IE Insights."],"wpcf-article-extract-enable":["1"],"wpcf-article-extract":["By <strong>Sergey Gorbatov<\/strong>\u00a0and <strong>Linda Rodman<\/strong>. Do you ever feel that the feedback you give doesn\u2019t have its intended impact? You are not alone. Studies have shown that a third of feedback interventions fail and another 15% result in no meaningful performance improvement."],"wpcf-article-summary-enable":["1"],"wpcf-article-summary":["Giving good feedback is a communication challenge. For various reasons, the feedback we provide often doesn\u2019t have the desired effect. The structure and content of the feedback are essential, as are the tone and the circumstances surrounding the delivery of the message. In this article, Sergey Gorbatov, Professor of Leadership and Human Resources at IE Business School, and Linda Rodman, Executive Coach, Consultant and President of Rodman Resources LLC, analyze the various types of feedback that can be provided, depending on the context and other variables. The authors also provide some tips on how to give better feedback using a situational model that allows you to adapt to any situation."]},"_links":{"self":[{"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/articles\/695358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/articles"}],"about":[{"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/types\/articles"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/media\/695359"}],"wp:attachment":[{"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/media?parent=695358"}],"wp:term":[{"taxonomy":"schools","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/schools?post=695358"},{"taxonomy":"areas","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/areas?post=695358"},{"taxonomy":"subjects","embeddable":true,"href":"https:\/\/www.ie.edu\/insights\/wp-json\/wp\/v2\/subjects?post=695358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}